Brand Manager

Make it Good; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading sports content agency in Johannesburg is looking for a Brand Manager to lead their brand strategy for a dynamic sports betting brand. The ideal candidate has over 5 years of experience in brand management, particularly in sports betting or related sectors, and possesses a genuine passion for sports. This role involves collaboration with creative teams, managing budgets, and delivering integrated marketing campaigns in a fast-paced environment.

Benefits

Unlimited leave

Performance bonus

Medical aid

Work with a leading agency

Collaborative team environment

Qualifications

• 5 years experience in brand management ideally within sports betting or related fast-paced consumer sector.
• Proven experience working on large high-profile brands.
• Strong understanding of the sports and betting landscape.
• Demonstrable ability to lead cross-functional teams.
• Excellent strategic thinking and communication skills.
• Hands-on experience with brand activations.
• A genuine passion for sports is essential!
• Ability to thrive in a high-energy, all-in-office environment.

Responsibilities

• Leading and executing brand strategy for a sports betting brand.
• Acting as the brand custodian to ensure growth.
• Collaborating to deliver integrated marketing campaigns.
• Analyzing market trends to identify opportunities.
• Working with partners to maximize brand impact.
• Managing budgets and driving commercial outcomes.
• Overseeing campaign rollouts across multiple channels.
• Ensuring brand messaging resonates with diverse audiences.
• Representing the brand at industry events.

Skills

Digital Marketing

Marketing

Management Experience

Profit & Loss

Analysis Skills

Microsoft Powerpoint

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Job description

Overview

Location: Johannesburg (The Parks)

Work model: Fully in-office

Salary: R60 000 - R80 000 CTC (depending on level of experience)

Why you d want to work here..

• Unlimited leave
• Performance bonus
• Medical aid
• Work at a leading award-winning sports content agency
• Be part of a team that lives and breathes sport
• Opportunity to shape a bold dynamic sports betting brand
• Friendly ambitious colleagues

About our client..

Our client is a renowned award-winning sports content agency producing world-class long and short-form work across ad agency and production house disciplines. With a focus on sports and entertainment brands the environment is fast-paced energetic and sports-mad - perfect for those who want to work at the forefront of sports marketing in Africa and Europe.

What the job involves

• Leading and executing the brand strategy for a dynamic sports betting brand across African and European markets
• Acting as the brand custodian ensuring consistency relevance and growth
• Collaborating with creative content and digital teams to deliver integrated marketing campaigns
• Analysing market trends and competitor activity to identify new opportunities
• Working closely with sponsorship PR and media partners to maximise brand impact
• Managing budgets reporting on performance and driving commercial outcomes
• Overseeing campaign rollouts across multiple channels including digital social and on-the-ground activations
• Ensuring all brand messaging resonates with diverse audiences in Africa and Europe
• Representing the brand at industry events launches and activations

What you need to be considered

• 5 years experience in brand management ideally within sports betting beverages telco retail (e.g. Breweries Telco Checkers etc.) or a related fast-paced consumer sector
• Proven experience working on large high-profile brands
• Strong understanding of the sports and betting landscape in Africa and / or Europe
• Demonstrable ability to lead cross-functional teams and deliver results
• Excellent strategic thinking communication and stakeholder management skills
• Hands-on experience with brand activations and integrated campaigns
• A genuine passion for sports is absolutely essential!
• Ability to thrive in a high-energy all-in-office environment

Bonus points if you..

• Have worked with major sports entertainment or betting brands before
• Bring strong industry connections across Africa and / or Europe
• Have experience with digital marketing and / or sponsorships in sport

Key Skills

• Digital Marketing
• Marketing
• Management Experience
• Profit & Loss
• Analysis Skills
• Microsoft Powerpoint
• Market Research
• Project Management
• Product Management
• P&L Management
• Product Development
• Branding

Employment Type: Full-time

Experience: years

Vacancy: 1