Assistant Manager YouTube Monetization, Digital Business

Sony Pictures; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading entertainment company in South Africa is seeking an Assistant Manager for YouTube Monetization within the Digital Business team. The role involves managing content operations on YouTube, strategizing with data insights, and driving channel growth through audience engagement. Candidates should have 4-5 years of experience in content operations, an understanding of YouTube analytics, and strong data analysis skills. This position offers a unique opportunity to work at the forefront of digital content management.

Qualifications

• 4-5 years of experience in content operations, YouTube channel management, and data analytics.
• Strong background in data analysis and tools such as Excel.
• Knowledge of Python programming is preferred.

Responsibilities

• Conduct market research to strategize content requirements.
• Formulate YouTube strategy backed by data.
• Manage content release on YouTube in consultation with stakeholders.
• Identify revenue and channel growth opportunities.

Skills

Content operations experience

YouTube channel management

Data analysis

Excel pivot tables

YouTube CMS experience

Understanding audience retention metrics

Python programming knowledge

Analytical skills

Tools

YouTube CMS

Google Analytics

SEO/SMM tools

Job description

Career Opportunities: Assistant Manager - YouTube Monetization, Digital Business (3317)

Position: Assistant Manager - YouTube Monetization, Digital Business

Experience: 4-5 years of experience in content operations, YouTube channel management and data analytics

Skills and Experience:

• 4-5 years of experience in content operations and YouTube channel management
• Extensive experience working with the YouTube CMS and YouTube/Google analytics
• Sound understanding of content across entertainment, kids, regional and sports verticals
• Experience leveraging/implementing In‑video programming mechanisms (e.g., link cards and end screens)
• In‑depth understanding of audience retention metrics (e.g., Average view duration vs. % completion, watch time)
• Strong background in data analysis, use of Excel including pivot tables
• Knowledge of Python programming preferred
• Numerate and analytical with the ability to decode numbers to build strategies
• Preferably from the M&E sector

Key Responsibilities:

• Market Research - Research on content performance on YouTube as well as other platforms to strategize on the content requirement
• Strategy and Planning

Formulate the YouTube strategy and annual plans with data backing.

Provide content inputs to business team.

Audit existing channels to uncover short and long‑term recommendations to improve audience engagement and growth metrics.

• Content Operations

Managing the content release on YouTube in consultation with stakeholders.

Maintaining master content MIS for all shows across all network channels.

Leverage meta to optimise channel and video content viz. titles, tags, descriptions, playlist, thumbnails, homepage, etc.

Develop creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.

Timely upload of videos with correct metadata across all channels under SPNI network.

Liaise with the internal teams such as programming, operations, legal, finance etc. as required to ensure smooth functioning of the business.

• Business Growth and Insights

Proactively identify areas of revenue and channel growth and ways to leverage content assets across the platform to drive subscriber engagement and growth.

Provide insights on content health on YouTube channels and effectiveness of YouTube assets to grow subscriber base.

Use SEO/SMM tools and learnings to grow the channels organically.

Conceptualize rehashing of archival content as per viewership trends.

• Reporting and analytics

Maintain and update daily and weekly reports including overall CMS, channels and show wise data, partner payouts, dashboards.