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A governmental agency in Singapore seeks a candidate to develop and execute brand strategies that engage audiences and foster business growth. Responsibilities include conducting brand audits, market research, and facilitating workshops. The ideal candidate should exhibit strong design skills, analytical abilities, and excellent communication. Familiarity with Employee Value Proposition development is a plus. This role offers exposure to strategy and client engagement in a collaborative environment.
In this position, you will drive the development and execution of brand strategies that engage audiences and deliver business growth. This includes conducting brand audits, market research, competitor benchmarking, and customer journey mapping to generate insights for brand and content strategies.
Working closely with brand strategists in the team, you will help design and facilitate workshops and co-creation sessions, and use Adobe Creative Suite to translate insights into compelling storytelling assets. Experience in Employee Value Proposition (EVP) development and internal branding will be an advantage.
Beyond research and narrative building, you will also support client workshops and industry outreach, nurturing connections and identifying collaboration opportunities.
This role suits a candidate with a strong design background who enjoys using data and insights to shape brand experiences, while gaining exposure to strategy and client engagement.
Conduct brand audits and analysis to measure performance, identify opportunities, and optimise brand strategies.
Conduct market research and competitor analysis to uncover trends, customer insights, and brand differentiation opportunities.
Define the client brand’s unique value proposition, key messages, and positioning.
Develop and implement brand strategies and narratives that engage diverse audiences across multiple channels while ensuring alignment with omni-channel marketing objectives.
Facilitate brand related workshops and training sessions to help clients and internal teams understand and apply brand strategies effectively.
Be involved in business outreach efforts, engaging with industry stakeholders, SMEs, and potential partners to explore collaborative opportunities.
Collaborate closely with current team of strategists, and content developers to ensure alignment across messaging, visuals, and channels.
Monitor performance and capture feedback to optimise strategies and improve outcomes.
Strong research and analytical skills to interpret data and insights to inform brand strategies.
Excellent written, verbal communication and presentation skills, with the ability to facilitate workshops and engage diverse stakeholders.
Familiarity with EVP development, internal branding, or organisational culture initiatives is an advantage.
Results-oriented and capable of measuring and reporting on the impact of brand strategies.
Portfolio demonstrating a proven track record of developing successful branding and marketing strategies.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.