Job Description - AVP, UX Researcher, Group Design, Consumer Banking Group (WD81010)
What you'll be doing
As a Core Researcher in the team, you will keep us on our toes. Remind us to look away from the comfort of our screens and back at the reality—where our customers live. You will keep asking, 'Why are we doing this again?'. And not be satisfied with the answer, 'If we build it, they will come.
Here's what your week might look like
- Not everything has to be tested. You will identify when research is required and when best practices are the way to go. And you will help us communicate that to our stakeholders.
- You'll be leading qualitative and quantitative research projects. We've done some interesting stuff: experimenting with new methods and tools; leveraging GenAI to augment our work processes and outputs... In short, we love to experiment and hope you will join in.
- You'll generate sharp and actionable insights that go beyond reports to inspire your colleagues to truly start seeing through the eyes of our customers.
- You'll build a strong community of practice around iterative research and design to support upcoming and ongoing projects and initiatives.
- UX is an established discipline here at DBS, but we can always use help to evangelise the importance of good design research, and be on the forefront of evolving the discipline to meet the needs of the organization.
- Actively advocate for and educate stakeholders on the value of UX research, identifying and leveraging opportunities to demonstrate its impact.
Here are the experience and skills we'd love you to have
- You have 6 - 8 years of relevant experience as a UX researcher.
- You are someone who proactively identify and scope research opportunities and strategic decisions, demonstrating strong self-starting capabilities.
- You demonstrate a big-picture perspective, understanding how individual contributions integrate into broader organizational goals and drawing meaningful connections across various initiatives.
- You have experience leading research projects / initiatives from small to large; straightforward to complex.
- You have had hands-on involvement with end-to-end design process.
- You are organised, methodical and analytical — able to filter out the noise to frame the right problem to investigate.
- You are comfortable working with multiple data sources to inform decisions and support insights.
- You have an excellent grasp of qualitative and quantitative research methods and how to apply them to the UX design process: concept testing, usability testing, card sorting, surveys, heuristic evaluations and other data analysis skills.
- You are a polished facilitator able to command a room — whether it's in a workshop, presentation, or board room setting.
- As a practitioner, you embrace a flexible and adaptable approach to job scope, prioritising efforts that enhance the overall user experience.
- You have the ability to make research fun! — able to engage partners, collaborators, and stakeholders to make the most of the skillsets you bring to the table.
- You have prior experience working with data, dashboards, and key metrics to derive insights and inform key design and/or business decisions.
Your team and career
You will belong to two families: the CBG UX Design team and Research & Insights team. You will report to a UX Research Manager, and work very closely with people from Research & Insights, Group Design, and various business and product teams. You will be accountable for delivering research for key focus areas of the business.
About DBS
DBS is a leading financial services group in Asia. We are headquartered in Singapore, with a growing presence in Greater China, Southeast Asia and South Asia.
We were named the Best Bank in the World by Global Finance in August 2018—the first Singapore and Asian bank to receive this honour.
We want our customers to Live more, Bank less. And we want to make banking invisible.
Every day, there’s a lot more to explore, experience and enjoy—and a lot less time to do it in. That’s why we’ve created banking that’s fast, natural, effortless. Banking that’s with you wherever life takes you, instead of taking you away from life. So you can enjoy a lot more life, with a lot less bank.