Marketing Analytics

Manpower Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore seeks a Marketing Enablement & Data Analytics professional to support its regional marketing team in an Institutional Banking environment. The role involves KPI tracking, financial operations, vendor management, and the rollout of new marketing technologies. Ideal candidates will have 3–5 years of experience in marketing operations, a degree in a related field, and strong Excel skills. Join a dynamic team that drives operational efficiency and supports brand initiatives.

Qualifications

• 3–5 years of experience in marketing operations, analytics, or project management.
• Excellent proficiency in Excel / Google Sheets for budget tracking.
• Solid understanding of marketing KPIs and measurement frameworks.

Responsibilities

• Own and maintain the marketing KPI framework across various channels.
• Maintain marketing budget trackers and quarterly forecasts.
• Support the rollout and adoption of new marketing technologies.

Skills

KPI Tracking

Performance Measurement

Financial Operations

Project Management

Vendor Management

Data Analytics

Organisational Skills

Education

Degree in Marketing, Business, or related fields

Tools

Excel

Google Sheets

Power BI

Tableau

Job description

Role Overview

We are seeking a Marketing Enablement & Data Analytics professional to support a regional marketing organisation within an Institutional Banking environment. This role plays a critical part in strengthening marketing operations through performance measurement, financial governance, technology enablement, and vendor management. Working closely with Brand, Digital, Finance, and Procurement teams, you will help drive operational efficiency, support brand research initiatives, and enable the successful rollout and adoption of AI‑enabled marketing tools and workflows.

Key Responsibilities

1. KPI Tracking & Performance Measurement

• Own and maintain the marketing KPI framework across social, paid media, web performance, and brand health metrics
• Develop and maintain consistent dashboards and reporting structures for monthly business reviews
• Partner closely with Digital Marketing teams to align and refine performance metrics across channels

2. Financial Operations & Budget Management

• Maintain marketing budget trackers and quarterly forecasts
• Report month-to-date and year-to-date spend versus budget, highlighting variances, risks, and opportunities
• Coordinate closely with Finance on accruals, reconciliation, and financial tracking

3. Marketing Technology & GenAI Enablement

• Support the rollout and adoption of new marketing technologies, including GenAI tools, automation workflows, dashboards, and analytics platforms
• Assist with onboarding materials, training sessions, documentation, and usage tracking
• Act as a liaison between tool owners, marketing teams, and external vendors to resolve issues and optimise tool usage

4. Vendor & Contract Management

• Maintain a centralised repository of vendor contracts, NDAs, and renewal schedules
• Track contract status, expiry dates, and documentation completeness
• Coordinate with Legal, Procurement, and vendors to ensure compliance and proper governance

5. Brand Research & Project Management

• Provide project management support for brand and campaign research initiatives (e.g. brand equity tracking, brand lift, campaign effectiveness studies)
• Coordinate timelines, milestones, deliverables, and research logistics with internal stakeholders and research agencies
• Support synthesis and presentation of research insights for regional and senior stakeholder consumption

Qualifications & Experience

• Degree in Marketing, Business, or related fields.
• 3–5 years of experience in marketing operations, marketing analytics, research coordination, or project management
• Excellent proficiency in Excel / Google Sheets, with experience in budget tracking and performance reporting
• Solid understanding of marketing KPIs and measurement frameworks
• Experience working with cross‑functional teams and external vendors
• Highly organised, detail‑oriented, and disciplined in documentation and reporting

Good‑to‑have Experience

• Exposure to GenAI tools, dashboards, or analytics platforms (e.g. Power BI, Tableau)
• Experience working with brand research methodologies and research agencies
• Familiarity with vendor, contract, or procurement workflows