Senior Manager, Segment Marketing & Visitor Experience

Singapore Tourism Board; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading tourism agency in Singapore is seeking a detail-oriented Consumer Marketing Research Specialist to develop research processes and conduct studies for effective marketing strategies. With 2–7 years of experience in consumer or marketing research, you will manage end-to-end projects and collaborate with international teams. The role highlights a strong commitment to research ethics and provides opportunities for professional development, flexible arrangements, and wellness programmes.

Benefits

Flexible work arrangements

Family care leave

Wellness programmes

Qualifications

• 2–7 years’ experience in consumer or marketing research.
• Strong track record in research project management and delivery.
• Ability to work confidently with international teams.

Responsibilities

• Develop and implement research processes and frameworks.
• Design and manage end-to-end research projects.
• Analyse and interpret data for actionable insights.

Skills

Consumer or marketing research experience

Research project management

Excellent communication skills

Data storytelling

Job description

What the role is:

The Segment Marketing & Visitor Experience Division (SMVE) is a division within Marketing Group that champions the development and implementation of key traveller segment strategies to support quality tourism. The division plays an integral role in understanding the Board’s target segments through research and analysis – including demographics, psychographics, travel motivations & behaviours, interests and spending habits – to guide and drive formulation & execution of effective strategies and initiatives across markets, product & services, marketing and visitor experience that increase arrivals and spend among our target segments. We are seeking a detail‑oriented Consumer Marketing Research Specialist to establish research processes and conduct consumer studies that inform product and marketing strategies for STB both for HQ and across STB’s international markets. You will play a pivotal role in developing guidelines, ensuring methodological rigour, and embedding best practices for global research studies and ensuring insights can be translated into actionable recommendations.

What you will be working on:

• Develop and implement research processes, frameworks, and guidelines to ensure consistency and rigour across STB’s global markets.
• Design and manage end-to-end research projects, from scoping and brief development to execution and reporting.
• Partner with international STB teams and agencies to ensure studies address market‑specific needs while aligning with overall objectives.
• Apply a range of quantitative and qualitative methodologies, such as survey design, conjoint analysis, A/B testing, segmentation, focus groups, in‑depth interviews (IDIs), UX testing, ethnography, and social listening.
• Provide best practice guidance to colleagues and overseas offices on consumer research design, execution, and interpretation.
• Analyse and interpret data, ensuring robust practices such as survey weighting, quota sampling, data cleaning, and statistical testing.
• Document research methodologies, limitations, and maintain transparent audit trails.
• Translate insights into clear, actionable recommendations for marketing strategy, campaign development, and positioning.
• Manage agency RFPs, vendor performance, project timelines, and quality assurance processes.

What we are looking for:

• 2–7 years’ experience in consumer or marketing research.
• Strong track record in research project management and delivery.
• Ability to work confidently with international teams and diverse stakeholders.
• Excellent communication, presentation, data storytelling skills in written and spoken English.
• Demonstrated commitment to research ethics, transparency, and methodological rigour.

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? • Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well‑rounded set of competencies to excel in your career. • Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work‑life effectiveness. Award‑winning Workplace • Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) • Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) • NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.