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Senior Marketing Lead: Payments Platforms & Ecosystems
Descripción de la vacante
A leading bank in Asia is seeking an AVP for Payments, Platforms & Ecosystems Marketing to lead comprehensive marketing strategies for payment products. The ideal candidate will drive brand awareness and customer acquisition through effective multi-channel campaigns. Successful applicants should have over 10 years of marketing experience, particularly in financial consumer products, and possess strong analytical and project management skills. This role offers an opportunity to shape marketing initiatives in a competitive digital landscape.
Formación
- At least 10 years of experience in marketing financial consumer products.
- Experience in pitching marketing ideas to stakeholders.
- Proven track record in executing large marketing campaigns.
Responsabilidades
- Develop and execute go-to-market 360 campaigns.
- Drive cross-functional collaboration across teams.
- Set up key marketing performance metrics and tracking tools.
Conocimientos
Educación
Herramientas
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.