Senior Marketing Lead: Payments Platforms & Ecosystems

DBS; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading bank in Asia is seeking an AVP for Payments, Platforms & Ecosystems Marketing to lead comprehensive marketing strategies for payment products. The ideal candidate will drive brand awareness and customer acquisition through effective multi-channel campaigns. Successful applicants should have over 10 years of marketing experience, particularly in financial consumer products, and possess strong analytical and project management skills. This role offers an opportunity to shape marketing initiatives in a competitive digital landscape.

Qualifications

• At least 10 years of experience in marketing financial consumer products.
• Experience in pitching marketing ideas to stakeholders.
• Proven track record in executing large marketing campaigns.

Responsibilities

• Develop and execute go-to-market 360 campaigns.
• Drive cross-functional collaboration across teams.
• Set up key marketing performance metrics and tracking tools.

Skills

Strategic thinking

Data analysis

Project management

Communication skills

Creativity

Education

Bachelor’s degree in Marketing, Mass communications and/or Business

Tools

Digital marketing tools

Gen AI tools

Job description

A leading bank in Asia is seeking an AVP for Payments, Platforms & Ecosystems Marketing to lead comprehensive marketing strategies for payment products. The ideal candidate will drive brand awareness and customer acquisition through effective multi-channel campaigns. Successful applicants should have over 10 years of marketing experience, particularly in financial consumer products, and possess strong analytical and project management skills. This role offers an opportunity to shape marketing initiatives in a competitive digital landscape.