Marketing Lead - APAC Regional Marketing

Deel; Singapore; Remote; SGD 120,000 - 160,000; Full time

Job summary

A global HR and payroll platform is seeking an experienced marketing leader to head APAC Regional Marketing. This role includes overseeing marketing strategies across the Asia Pacific, managing two Field Marketing Managers, and ensuring impactful campaign orchestration. The ideal candidate will have significant B2B marketing expertise and a proven track record in driving pipeline impact while collaborating closely with Sales leadership. This is a dynamic opportunity in a fast-paced environment.

Benefits

Stock grant opportunities

Flexibility of remote work

Additional perks and benefits based on employment status

Qualifications

• 8+ years of progressive B2B marketing experience, with regional marketing or field marketing leadership in APAC.
• Proven success driving pipeline impact in partnership with Sales.
• Deep understanding of ABM, field events, and campaign orchestration across multiple APAC markets.

Responsibilities

• Own the end-to-end marketing strategy across Asia Pacific.
• Align marketing priorities with pipeline needs and acceleration opportunities.
• Oversee the APAC field event portfolio and localize campaigns for APAC audiences.

Skills

B2B marketing experience

Analytical skills

Executive presence

Fluency in English

Understanding of ABM

Job description

Location

Singapore

Employment Type

Full time

Location Type

Remote

Department

S&M Marketing

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We\'re not just building software; we\'re creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Capterra, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you\'ll tackle complex challenges that impact millions of people\'s working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you\'ll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

As Deel continues its rapid global expansion, we are seeking a dynamic and experienced marketing leader to head APAC Regional Marketing. This role will own the end-to-end marketing strategy across Asia Pacific, while overseeing two Field Marketing Managers and agency relationships across the region.

The Associate Director will serve as the Sales-facing orchestrator and strategic marketing leader for APAC, accountable for regional pipeline impact and responsible for orchestrating campaigns across field events, ABM, partner activations, and localized demand generation. You\'ll work closely with Sales leadership to define go-to-market priorities, adapt global campaigns for local relevance, and ensure Deel shows up with impact across diverse APAC markets.

This is a highly visible, cross-functional role requiring both strategic leadership and hands-on orchestration across multiple channels.

Overview of responsibilities includes cross-functional collaboration, field marketing leadership, and regional pipeline responsibility.

Responsibilities

Regional Leadership & Sales Alignment

• Act as the single marketing POC for APAC leaders, owning the regional GTM strategy and pipeline targets.
• Partner with Sales to align marketing priorities with pipeline needs and acceleration opportunities.
• Surface local insights, competitor intelligence, and cultural nuance into campaign and content planning.
• Represent APAC in global marketing forums, ensuring regional needs are championed and addressed.

Campaign Orchestration & Localization

• Adapt and localize global campaigns for APAC audiences, ensuring relevance in tone, language, proof points, and customer logos.
• Own regional ABM programs in partnership with Sales and Demand Gen.
• Orchestrate and localize centrally-owned campaigns (nurture, webinars, OOH, podcasts, paid) to ensure regional resonance and amplification, leveraging agency support as needed.
• Ensure all marketing plays are tracked, measured, and reported against pipeline goals.

Events & Field Marketing

• Oversee the APAC field event portfolio (trade shows, roadshows, roundtables, dinners, and sales acceleration programs).
• Incorporate virtual events (lunch & learns, Tier 3 webinars) into the regional event mix.
• Ensure all field activations are aligned with global campaign themes and Sales priorities.
• Partner with Global Events to integrate APAC attendance and activations at flagship events.
• Provide strategic direction and oversight, while the Field Marketing Managers for APAC and for Singapore/ANZ own day-to-day execution.
• Manage regional agencies and vendors for logistics, localization, and additional executional support.

Team Leadership & Development

• Manage and mentor two Field Marketing Managers in-region.
• Provide coaching, clear accountability, and career development focused on pipeline impact.
• Oversee regional agencies for translation, localization, and campaign/event support.
• Foster a high-performing, collaborative culture that aligns tightly with Sales.

Measurement & Reporting

• Own pipeline impact for APAC marketing (sourced and influenced).
• Track and report ROI across events, campaigns, ABM, and partner activations.
• Deliver quarterly business reviews (QBRs) with Sales and Marketing leadership.
• Share market insights back to global teams to improve future campaign strategy.

Qualifications

• 8+ years of progressive B2B marketing experience, with regional marketing or field marketing leadership in APAC.
• Proven success driving pipeline impact in partnership with Sales.
• Deep understanding of ABM, field events, and campaign orchestration across multiple APAC markets.
• Experience managing teams and agencies across countries and cultures.
• Data-driven with strong analytical skills; confident working with pipeline dashboards, ROI metrics, and attribution.
• Excellent communicator with strong executive presence; able to influence senior Sales leaders.
• Comfortable working in a fast-paced, global, matrixed environment.
• Fluency in English required; additional APAC languages (e.g., Japanese, Mandarin) preferred.
• Willingness to travel regionally (30–40%).

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

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