In this role, you’ll lead the execution of new market setups, manage relationships with international franchise and joint venture (JV) partners, and collaborate across departments to bring new outlets to life. This position reports directly to the Assistant Director, Marketing & Business Development.
DUTIES AND RESPONSIBILITIES
Franchise & Market Development
Lead and coordinate new overseas market setups, including business incorporation, trademark and office setup/store build-outs
Oversee the full project lifecycle: construction, procurement, pre-opening training, operational handover, and post-opening support
Support the review and execution of market-specific legal requirements in collaboration with internal legal teams or external counsel
Develop and maintain franchise manuals, including operational and food service SOPs, ensuring consistency and quality across markets
Partner Relationship Management
Act as the primary liaison between overseas partners and internal teams (Operations, Culinary, Marketing, Supply Chain, etc.)
Build strong, collaborative relationships with franchise/JV partners through clear communication and consistent support
Address partner queries and provide ongoing support to help achieve operational excellence and commercial results
Organise and oversee training programs for partner staff across all levels — pre-opening, opening, and ongoing
Project Management & Execution
Manage project timelines and track cross-functional deliverables across multiple concurrent market launches.
Coordinate effectively with key departments (Design, Construction, Procurement, etc.) to meet launch deadlines
Operational & Commercial Support
Support the development of business plans, budgets, and launch timelines with new partners
Monitor partner performance and suggest improvements to enhance operational standards and profitability.
Oversee procurement and logistics coordination, ensuring efficient cross-border supply chain flows
Work closely with Finance to ensure timely partner payments and assist in reconciliation or follow-up where required
General & Strategic Support
Conduct market research and assist in evaluating new business opportunities
Support leadership with internal reporting and presentations following store launches
Contribute to internal knowledge sharing by capturing lessons learned and refining workflows for future rollouts
Assist with special projects and strategic initiatives as directed by General Manager
REQUIREMENTS
Bachelor’s Degree in Business, Marketing, International Business, or a related field
Minimum 3-6 years of experience in franchise operations, international business development, or a relevant field
Excellent written and oral skills in both English and Mandarin Chinese. Knowledge of foreign languages will be a plus
Strong interpersonal and relationship-building abilities
Strong project management skills and attention to detail
Ability to work independently and navigate cross-cultural environments
Willingness to travel when required
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.