Digital Marketing jobs in Germany

Duties & Responsibilities

• Research and recommend relevant events, exhibitions, and conferences that align with the company’s business goals.
• Design and manage content for social media platforms and the company website.
• Coordinate with Project Managers and the Bidding Department to prepare and deliver impactful presentations.
• Share required FEMCO documents and pre-qualification information with clients upon request.
• Liaise with various departments to support the renewal of certifications as needed.
• Develop marketing materials such as brochures, project profiles, and presentations to promote ongoing and completed projects.
• Organize and manage internal company events.
• Enhance and maintain the company’s identity in the market by presenting a professional and appealing image to clients and stakeholders.

Educational & Training Requirements

Education:

• Bachelor’s degree in Marketing or a related field.

Knowledge & Experience

• Minimum of 5–10 years of experience in a marketing role within the same field.
• Experience in the contracting sector, particularly in electromechanical works, is highly preferred.

Technical Skills

* Proven experience in market research and trend analysis.

* Ability to develop and implement strategic marketing plans and campaigns.

* Strong command of social media platforms and content scheduling tools.

* Proficiency in digital marketing tools such as Google Ads, Google Analytics, and SEO/SEM strategies.

* Graphic design skills using Canva, Adobe Photoshop, or Illustrator.

* Competence in preparing performance reports and marketing KPIs.

* Experience in email marketing tools like Mailchimp or similar platforms.

* Excellent copywriting and content creation abilities.

Soft Skills

* Strong verbal and written communication skills.

* Creativity and innovation in developing marketing content and campaigns.

* Effective time management and multitasking under tight deadlines.

* Collaborative mindset with the ability to work cross-functionally.

* Flexibility to adapt to changing priorities and market demands.

* Strong attention to detail with a keen eye for branding and aesthetics.

* Problem-solving and decision-making abilities.

Preferred Additional Skills

* Knowledge of brand development and positioning.

* Experience in managing paid advertising campaigns across platforms.

* Basic understanding of customer journey and user experience (UX).

* Familiarity with PR practices and external communications.

* Background in the contracting or industrial sectors is a plus.