Senior Marketing Strategist / Head of Marketing Strategy

Multimedia; Riyad Al Khabra; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading marketing agency in Al-Qassim Province is seeking a Senior Marketing Strategist to lead digital, creative, content, and strategy teams. The role involves developing marketing strategies, driving campaign performance, and managing client relationships. The ideal candidate will have at least 7 years of experience in digital marketing and a strong understanding of various digital platforms. A collaborative mindset with a knack for innovative solutions is essential.

Qualifications

• 7+ years of experience in a senior digital or strategic marketing role within an agency or fast-paced environment.
• Proven track record managing digital strategies and integrated marketing campaigns.
• Strong understanding of SEO, SEM, social media, content marketing, branded content, and data analytics.

Responsibilities

• Develop comprehensive marketing strategies aligned with client business goals.
• Lead cross-functional teams to deliver integrated campaigns.
• Guide the digital team in optimizing paid and organic campaigns.

Skills

Digital marketing strategy

Client relationship management

Creativity

Analytical thinking

Leadership

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Job description

Job Overview

We are seeking a dynamic and visionary Senior Marketing Strategist to lead our marketing agency’s digital, creative, content, and strategy teams. The ideal candidate will be responsible for driving strategic marketing initiatives, developing breakthrough campaigns, managing client relationships, and ensuring alignment between business goals and creative execution. This role requires a blend of analytical thinking, creativity, and a deep understanding of digital marketing landscapes.

Key Responsibilities

Strategic Leadership

Develop comprehensive marketing strategies that align with client business goals and brand positioning.

Lead cross-functional teams across digital, content, and creative to deliver integrated campaigns.

Oversee the planning, execution, and performance analysis of digital campaigns across multiple platforms.

Digital Marketing & Performance

Guide the digital team in optimizing paid and organic campaigns across platforms like Google, Meta, LinkedIn, TikTok, etc.

Ensure performance marketing strategies deliver ROI and measurable growth for clients.

Oversee KPIs, analytics, reporting dashboards, and data-backed insights.

Creative & Content Direction

Collaborate with the creative team to shape compelling brand stories, visuals, and experiences.

Approve content strategies for web, social, email, and multimedia campaigns.

Ensure brand consistency across all digital and offline touchpoints.

Client & Team Management

Act as the senior point of contact for key client accounts, fostering trusted relationships.

Mentor and develop a multidisciplinary marketing team, providing coaching and performance feedback.

Manage marketing budgets, resource allocation, and campaign timelines.

Industry Insights & Innovation

Stay updated on the latest digital trends, tools, and consumer behaviors.

Introduce innovative marketing approaches including automation, personalization, and AI-based solutions.

Lead brainstorming sessions and contribute to pitches and new business development efforts.

Qualifications & Skills

Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.

7+ years of experience in a senior digital or strategic marketing role within an agency or fast-paced environment.

Proven track record managing digital strategies and integrated marketing campaigns.

Strong understanding of SEO, SEM, social media, content marketing, branded content, and data analytics.

Exceptional leadership, communication, and client-facing skills.

Creative thinker with a data-driven mindset and a passion for innovation.