Trade Marketing Manager

Brightstar Computer; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading tech company in Kuala Lumpur seeks a Trade Marketing Specialist with a minimum of 3 years of experience. The candidate will be responsible for planning and executing trade campaigns, working alongside sales and marketing teams to align promotional strategies across various channels. Ideal applicants should hold at least a Diploma and possess strong analytical skills to gather market insights and manage budgets effectively. Benefits include medical claims, performance bonuses, and annual leave.

Benefits

Medical Claim up to RM 300

Staff Purchase

Annual Leave

EPFSOCSO

EIS

Performance Bonus

Qualifications

• Minimum of 3 years of working experience in trade marketing.
• Must be able to manage marketing campaigns effectively.
• Strong analytical skills to gather market data and insights.

Responsibilities

• Develop and execute trade marketing campaigns aligned with brand objectives.
• Collaborate with sales for promotional activities design.
• Monitor in-store campaign implementation and evaluate performance.

Skills

Mandarin Speaker Preferred

Trade marketing experience

Campaign performance analysis

Budget management

Education

Diploma

Job description

Has working experience more than 3 years in the field

Candidates must possess at least Diploma

Requirement

• Mandarin Speaker Preferred
• Has working experience more than 3 years in the field
• Candidates must possess at least Diploma

Responsibility

Trade Campaign Planning & Execution

• Develop and execute trade marketing campaigns aligned with brand objectives and sales targets,
• Collaborate with the sales team to identify opportunities and design retail-specific promotional activities,
• Plan and implement online campaign pages, website banners, and digital assets to mirror retail promotions,
• Monitor the implementation of in-store campaigns, product launches, and brand activations,
• Evaluate campaign performance and optimize future trade activities based on sales and engagement metrics.

Retail & Digital Channel Strategy

• Work with retail partners to plan and execute joint in-store marketing initiatives,
• Coordinate with the digital team to ensure website promotional campaigns are launched on time and match in-store activities,
• Ensure brand consistency across all channels, including physical displays, POS materials, website layouts, and digital visuals,
• Customize promotional strategies based on channel type (retail, online, B2B) to target relevant customer segments.

Sales & Marketing Alignment

• Act as the liaison between marketing, digital, and sales teams, ensuring unified campaign rollouts,
• Provide sales teams with promotional toolkits, product launch guides, and campaign briefs,
• Coordinate with web design/content teams to update online campaign landing pages in sync with retail plans,
• Support field teams and retail outlets with training and guidance on current campaigns.

Market Intelligence & Reporting

• Gather and analyze market data, competitor promotions, and consumer insights to guide trade strategies,
• Monitor sell-out performance and digital engagement metrics to measure campaign ROI,
• Prepare monthly trade marketing reports for internal stakeholders, including insights across both physical and online performance,
• Recommend adjustments based on real-time campaign performance or stock movement trends.

Budget & Resource Management

• Manage the trade marketing budget, ensuring effective spend across retail and online promotions,
• Track and report budget allocation vs. ROI, optimizing future resource planning,
• Liaise with finance and retail partners to reconcile trade program claims or cost-sharing agreements.

Benefits

• Medical Claim up to RM 300
• Staff Purchase
• Annual Leave
• EPFSOCSO
• EIS
• Performance Bonus