Trade Marketing Lead: Perfect Store & Retail Activation

Versuni; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading home appliance firm in Malaysia seeks a Trade Marketing Manager to lead strategies across offline and online retail channels. This role is vital for executing the Perfect Store model, enhancing visibility and driving channel partnerships. Applicants should have over 6 years of experience in FMCG trade marketing, showing strong capabilities in execution, analytics, and cross-functional team leadership. Join our team of passionate individuals shaping the future of home living.

Qualifications

• 6+ years in FMCG trade shopper marketing with a strong track record in Perfect Store execution.
• Deep knowledge of sell‑in/sell‑out dynamics and channel segmentation.
• Proven experience in planogram execution and shelf audits.

Responsibilities

• Own the 12-month trade marketing strategy and activation calendar.
• Execute channel‑relevant promotions aligned with shopper behaviour.
• Measure ROI and refine execution using data.

Skills

Trade Marketing Expertise

Distribution & Product Availability

Merchandising & Placement

Promotions

POSM & Visibility

Agency & Field Force Management

Campaign Execution

Collaboration & Leadership

Job description

A leading home appliance firm in Malaysia seeks a Trade Marketing Manager to lead strategies across offline and online retail channels. This role is vital for executing the Perfect Store model, enhancing visibility and driving channel partnerships. Applicants should have over 6 years of experience in FMCG trade marketing, showing strong capabilities in execution, analytics, and cross-functional team leadership. Join our team of passionate individuals shaping the future of home living.