Trade Marketing Executive/Senior Executive

Elite Beauty Asia; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading beauty firm based in Kuala Lumpur seeks a Trade Marketing Executive/Senior Executive to drive trade strategies and enhance brand visibility. Responsibilities include executing marketing plans, collaborating with sales teams, and managing budgets. Ideal candidates should hold a Bachelor's degree and have 3-5 years of FMCG experience. Proficiency in Microsoft Office and strong analytical and project management skills are essential. Competitive benefits and growth opportunities await the successful candidate.

Qualifications

• 3-5 years of experience in trade marketing, preferably within the FMCG industry.
• Proven experience in POSM development, retail visibility enhancement, and outlet activation.
• Strong design sense with the ability to evaluate and guide creative layouts and in-store visuals.

Responsibilities

• Develop and execute trade marketing strategies and annual activation plans.
• Collaborate with Marketing and Sales teams to align trade activities with brand positioning.
• Manage the trade marketing and activation budget efficiently.

Skills

Trade marketing strategies

Project management

Analytical skills

Communication skills

Collaboration

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Microsoft Office (Outlook, Excel, PowerPoint, Teams)

Job description

Trade Marketing Executive/Senior Executive

Elite Beauty Asia – Mont Kiara, Kuala Lumpur

The Trade Marketing plays a key role in bridging Sales and Marketing to ensure strong brand visibility, effective in-store execution, and impactful consumer engagement. Responsible for planning and implementing trade and activation strategies across offline and retail channels, this role ensures that branding, merchandising, and promotions are consistent with marketing direction and business objectives.

Key Responsibilities

• Develop and execute trade marketing strategies and annual activation plans that support brand and sales objectives.
• Collaborate with the Marketing and Sales teams to ensure all trade activities and campaigns are aligned with brand positioning and marketing communication.
• Identify opportunities to enhance outlet visibility, consumer engagement, and overall retail experience.
• Analyse market data, shopper insights, and competitor activities to refine strategies and drive channel growth.

Retail and Channel Management

• Plan and execute in-store activations, retail campaigns, and roadshows to drive awareness and conversion.
• Manage POSM (Point-of-Sale Materials) development — from creative brief to production and installation — ensuring high-quality, on-brand designs that enhance in-store impact.
• Work closely with retail partners and distributors to ensure optimal product display, visibility, and availability in key accounts.
• Support product launches and seasonal campaigns.
• Ensure all outlets adhere to branding guidelines, planograms, and visibility standards.
• Design and implement creative display solutions to strengthen shelf presence and shopper appeal.
• Collaborate with design agencies and internal teams to develop eye‑catching visuals and promotional setups that reflect brand identity.
• Continuously explore new materials, display concepts, and retail solutions to improve the look and feel of outlets.

Cross‑functional Collaboration

• Partner with cross‑functional teams — Sales, Marketing, Design, Supply Chain, and External Vendors — to ensure timely and seamless project execution.
• Provide regular reports on market feedback, competitor activities, and shopper insights.
• Support the marketing team in ensuring consistent branding and communication across trade touchpoints.

Budget Management

• Manage the trade marketing and activation budget efficiently, ensuring all activities deliver measurable results.
• Monitor and report on campaign performance, sales uplift, and ROI.
• Ensure compliance with brand standards and cost‑effectiveness in all POSM and activation initiatives.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in trade marketing, preferably within the FMCG industry.
• Proven experience in POSM development, retail visibility enhancement, and outlet activation.
• Strong design sense with the ability to evaluate and guide creative layouts and in‑store visuals.
• Experience managing roadshows, events, and product launches in offline or outlet environments.
• Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Teams).
• Strong analytical, communication, and project management skills.
• Able to manage multiple projects, tight timelines, and external vendors effectively.

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