Digital Marketing Specialist & Mobility

S&P Global; Penang; On-site; MYR 60,000 - 82,000; Full time

Job summary

A leading global data provider in Malaysia is seeking a Digital Marketing Specialist to enhance its Mobility Segment. In this role, you will manage social media initiatives, create engaging content, and collaborate with industry influencers to promote webinars. The ideal candidate should have strong social media management experience and a good grasp of automotive market trends, along with analytical skills to optimize engagement and user experiences. Come join a team that's committed to making a positive impact.

Benefits

Health care coverage

Generous time off

Career growth resources

Competitive pay and retirement planning

Family-focused benefits

Retail discounts

Qualifications

• Proven experience in social media management.
• Ability to map customer touchpoints.
• Strong communication skills and engagement ability.

Responsibilities

• Schedule, post, and analyze social media traffic.
• Create engaging content for social media.
• Coordinate local marketers and external writers.
• Conduct website audits for user experience improvements.

Skills

Social media management

Understanding of automotive trends

Data analytics

Communication skills

Tools

Salesforce

Marketo

Google Analytics

Adobe

Job description

Overview

Specialist, Digital Marketing - Mobility

About the Role: S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company. For more information, visit www.spglobal.com/mobility.

Responsibilities and Impact:

Job Summary: We are seeking a proactive and creative Digital Marketing analyst/specialist to join the S&P Global Mobility marketing team.

Key Responsibilities:

• Scheduling, posting, and analyzing traffic data on social media platforms (YouTube, LinkedIn Group).
• Create engaging contents on social media platforms to attract and retain customers and maintain a consistent brand message.
• Coordinate between internal experts and industry influencers to host e-forums and/or content collaborations.
• Produce industry webinars with local and regional analysts and promote the events.
• Coordinate with other local marketers, internal stakeholders, and external writers to produce and coordinate the localization of our thought leadership assets into other languages, namely Chinese, Japanese, and Korean.
• Analyze data from social media platforms and Salesforce to assess performance.
• Conduct website audits and analyze data to recommend improvements and optimize the user experience.

What We’re Looking For:

Required Qualifications:

• Proven experience in social media management.
• Understanding of automotive or technology market trends and emerging digital technologies.
• Able to map customer touchpoints and understand buyer's journey.
• Basic video content creation skill set a plus.
• Experience with Salesforce, Marketo and other data analytics platforms such as Google Analytics, Adobe related to social media.
• Strong communication skills and ability to engage with diverse audiences across all levels.
• Knowledge of SEO and SEM is a plus.
• Ability to work independently and as part of a team.

About S&P Global Mobility

At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.

For more information, visit www.spglobal.com/mobility.

What’s In It For You?

Your Mission: Advancing Essential Intelligence.

Our People: We’re more than 35,000 strong worldwide—driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future. We are committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values: Integrity, Discovery, Partnership

Throughout our history, the world’s leading organizations rely on us for Essential Intelligence. We start with integrity, bring a spirit of discovery, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits

We take care of you, so you can take care of business. Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Competitive pay, retirement planning, continuing education with company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: Perks for partners and children, with family-focused benefits.
• Beyond the Basics: Retail discounts and referral incentives.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Equal Opportunity and Recruitment Fraud

Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please email the appropriate contact for assistance.

Recruitment Fraud Alert: If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, or equipment. Review our guidelines and report suspicious activity.

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