Senior Marketing Executive

Carousell; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading recommerce company in Kuala Lumpur is seeking a Marketing Specialist with a focus on campaign strategy and content creation. You will lead marketing initiatives to drive brand visibility and customer engagement while collaborating with teams to produce on-brand content. A minimum of two years in marketing, strong communication skills, and familiarity with AI-driven optimization tools are key. The position offers a hybrid working arrangement, allowing flexibility with both office and home working days.

Qualifications

• Minimum 2 years of marketing experience in retail or e-commerce.
• Strong command of both spoken and written English; Mandarin is a plus.
• Experience in content strategy and creative development.

Responsibilities

• Lead campaign strategy and execution across channels.
• Oversee digital marketing and ad performance.
• Analyse campaign performance using data-driven insights.
• Collaborate with marketing team for content creation.
• Support cross-functional teams with business initiatives.

Skills

Project management

Content strategy

Copywriting

Strong English communication

Familiarity with generative AI tools

Education

Diploma or degree in Marketing, Communications, Business

Tools

Meta Ads

Google Ads

Job description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

About REFASH

REFASH is a leading omnichannel secondhand fashion brand on a mission to inspire consumers to think secondhand first. Since 2016, we’ve diverted over 8.5million pieces of clothing from landfills, given 4.2million items a second life, displaced 22.6million kg of CO₂e, and saved 22.3billion litres of water, significantly reducing our environmental footprint. With 25+ stores across Singapore, Malaysia, and Hong Kong, REFASH offers a curated and effortless thrifting experience for all

Job Description

Responsibilities:

Lead campaign strategy and execution across online and offline channels to drive brand visibility, customer acquisition, and boost engagement

Oversee and optimise digital marketing efforts, including managing ad budgets, monitoring ad performance, and optimising campaigns to achieve targeted outcomes

Analyse campaign performance and optimise strategies using data-driven insights

Develop creative briefs, copywriting (for social media posts, ads, and emails), and the monthly content calendar

Drive content creation by working with the marketing team to produce engaging, on-brand content for ads, social platforms, and offline marketing materials

Lead partnerships and collaboration initiatives (i.e., KOLs, UGC creators, and brands) to support acquisition and awareness goals

Provide operational support for Instant Cash Out events and other offline activations by coordinating logistics, managing on-ground activities, and ensuring a seamless customer experience

Support cross-functional teams and contribute to broader business initiatives

Qualifications

Requirements:

Min. 2 years of marketing experience, ideally in retail, e-commerce or consumer-facing brands

Diploma or degree in Marketing, Communications, Business, or a related field

Strong command of the English language, both spoken and written. Mandarin is a plus!

Experience with content strategy, copywriting, and creative development

Strong project management skills with the ability to manage timelines, stakeholders, and multiple campaigns simultaneously

Hands-on, resourceful, and able to multitask in a fast-paced retail environment

Comfortable being on camera for content creation and social media

Strong communication and interpersonal skills

Proactive and flexible, with a willingness to roll up your sleeves and tackle tasks as business needs evolve

Familiarity with generative AI tools (e.g., ChatGPT, Claude) to enhance efficiency in copywriting, content ideation, and research.

Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics

Additional Information

Hybrid working arrangement - 3 days office / 2 days home
Working Hour - 10am - 6pm | Monday to Friday