Senior Marketing Executive

Megan Retail Sdn. Bhd.; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A retail company in Malaysia seeks a Digital Marketing Specialist who will work remotely and travel to various outlets. The successful candidate will plan and execute dynamic digital marketing campaigns utilizing SEO, social media, and email marketing, with a strong focus on analytical assessment and customer engagement. A Bachelor’s degree in marketing or a related field and 3-5 years of experience in marketing are essential. Need to create engaging marketing strategies that captivate target audiences and optimize conversions.

Qualifications

• 3-5 years’ experience in marketing or a related field.
• Experience in optimizing landing pages and user funnels.
• Proficient in marketing research and statistical analysis.

Responsibilities

• Plan and execute web and advertising campaigns.
• Manage and assess digital marketing campaign performance.
• Collaborate with internal teams to create landing pages.

Skills

Digital marketing

Analytical skills

SEO/SEM

Social media management

Email marketing

Creative thinking

Education

Bachelor’s in marketing or a related field

Job description

Responsibilities

• Work remotely at KL, but required to travel to multiple retail outlet 2-3 times per week.
• Plan and execute web, SEO/SEM, database marketing, email, and advertising campaigns.
• Manage & measure reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Plan and create digital marketing campaigns on various social media and channels such as Facebook, Instagram, TikTok, Shopee, etc.
• Plan, execute, and optimize EDM (Electronic Direct Mail) or end-to-end email marketing campaigns.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop off points and optimize user funnels.
• Collaborate with agencies and vendor partners.
• Evaluate emerging technologies.
• Work closely with the team in developing online plan/strategy as well as creative and effective marketing campaign.
• Work closely with designers team to craft design material and online posting copy.
• Maintain and develop successful business partnerships and manage to solve issues timely and appropriate manner with business partners.
• Manage KOL and collaborate with vendor partners. Content sourcing from partners, brands, influencers, creative.
• Provide thought leadership and perspective for adoption where appropriate.
• Assist with event campaigns, including working with vendors, event coordinators, and design teams for on-site collateral.
• Required to perform live hosting on social media platforms.

Qualifications

• Bachelor’s in marketing or a related field.
• At least 3-5 years’ experience in marketing or a related field.
• Experience in optimizing landing pages and user funnels.
• Experience in creating and maintaining client relationships.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Travel to multiple outlets in Klang Valley.