Senior Livestream Host

Precious Trend Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A fashion retail company is seeking a Live Host to engage audiences through live streams across various platforms. The candidate must have at least 2 years of hands-on experience and strong communication skills in Malay. Responsibilities include hosting streams, demonstrating products, and analyzing sales performance. This role offers a competitive salary structure with basic pay and commissions, along with annual leave and medical leave benefits.

Benefits

Basic + Commissions

Annual Leave and Medical Leave

Free Parking

Qualifications

• Minimum 2 years of experience as a Live Host on social media platforms.
• Strong verbal communication skills in Malay; English is a plus.
• Confident personality with strong on-screen presence.

Responsibilities

• Host engaging live streams and interact with viewers.
• Demonstrate product features and benefits.
• Analyze sales trends and adjust strategies for performance.

Skills

Live hosting experience

Strong communication skills

Persuasive selling skills

Creative content creation

Time management

Education

Diploma in any field

Job description

Responsibilities

Host professional, energetic, and persuasive live streams across platforms such as TikTok, Shopee Live, Facebook Live, and Instagram Live.

Demonstrate in-depth product knowledge, highlight key features, and present product benefits clearly and convincingly.

Interact with viewers in real-time, answer questions, handle objections, and guide customers toward making a purchase.

Maintain high viewer engagement through confident presentation, strong communication, and spontaneous interaction skills.

Monitor live performance and continuously adjust hosting style to maximise sales conversion.

Achieve and exceed monthly sales targets and KPI within the first 3 months of employment.

Analyse sales trends from live sessions and implement strategies to improve performance.

Work closely with the Sales Manager to develop promotional ideas, bundles, or campaigns to boost live sales.

Prepare weekly and monthly performance reports for management review.

Content Creation & Product Marketing

Plan, script, shoot, and edit short‑form and long‑form video content related to company products for use on TikTok, Shopee, Instagram, and other platforms.

Brainstorm creative concepts that align with current social media trends to increase engagement and reach.

Collaborate with the marketing team to ensure all content follows brand guidelines and marketing objectives.

Act as the face of the brand in videos, live streams, and promotional materials.

Customer Relationship & Product Knowledge

Build trust and long‑term relationships with customers by providing excellent service during and after live sessions.

Continuously update product knowledge to ensure accurate and effective product explanation.

Attend product training, internal meetings, and ongoing skill development sessions.

Operational & Administrative Duties

Ensure live streaming equipment (lighting, microphone, camera, backdrop) is properly set up before every session.

Assist the team in planning monthly live schedules and preparing products for live sessions.

Report technical issues, viewer feedback, and sales insights to the management team.

Uphold a professional appearance and positive brand image in all live sessions.

Requirements

• Minimum 2 years of hands‑on experience as a Live Host on TikTok, Shopee, FB, or similar platforms.
• Minimum Diploma in any field; higher academic qualifications are an added advantage.
• Strong verbal communication skills in Malay (English is a bonus).
• Excellent persuasive selling skills and the ability to create urgency during live sessions.
• Confident personality with strong on‑screen presence and the ability to engage audiences for long durations.
• Creative and proactive, with the ability to generate fresh ideas for content creation.
• Familiar with current social media trends, live commerce strategies, and viral marketing techniques.
• Able to work independently and in a team environment.
• Willing to work on weekends, public holidays, or outside normal office hours based on live schedule.
• Strong time‑management skills, discipline, and the ability to meet strict deadlines.
• Comfortable being in front of the camera and representing the brand.

Benefits

Basic + Commissions

Annual Leave and Medical Leave

Free Parking

About the Company

We are a fashion retailing company engaged in design and distribution of a wide variety of fashionable products, handbags and shoes. With over 30 years of experience, Precious understands the fundamentals of retailing. We recognize that being sensitive to the evolving consumers’ needs is crucial, and Precious analyses and reacts on these data, thus successfully capturing the demands of the local market. In line with our rapid expansion, we are seeking competent, dedicated and experienced candidates to join our Precious Team.