Senior Executive- Performance Marketing

ZALORA Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

ZALORA Group is seeking a Performance Marketing Specialist to lead marketing campaigns across digital platforms. The successful candidate will have a degree in Marketing or a related field, along with practical experience in performance marketing to develop and optimize campaigns effectively. You will engage with stakeholders to deliver timely results and ensure alignment with strategic business objectives, making this an exciting opportunity to advance your career in a leading e-commerce environment.

Qualifications

• Minimum 2-3 years of hands-on experience in performance marketing (in-house or agency).
• Proven experience with ad optimization and ROI-driven campaign management.
• Skilled in budget planning, performance tracking, and data analysis.

Responsibilities

• Plan, implement, and optimize performance marketing campaigns across various platforms.
• Leverage data analytics and attribution tools to track campaign performance and analyze key metrics.
• Support A/B testing initiatives to drive continuous improvement.
• Prepare regular performance reports and manage campaign budgets efficiently.

Skills

Performance Marketing

Analytics

Ad Optimization

Budget Planning

Data Analysis

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Mixpanel

Looker

Job description

Responsibilities

CampaignStrategy,Execution&Optimization

• • Plan,implement,andoptimizeperformancemarketingcampaignsacrossGoogle,Meta(Facebook/Instagram),TikTok,AppleSearchAds(ASA),andotheremergingplatforms.
  • Leveragedataanalytics&attributiontoolssuchasAppsflyer,Mixpanel,andLookertotrackcampaignperformance,analyzekeymetrics(CAC,aCAC,CIR,CPM,CPC,CTR,CRetc.),andensurecost-effectiveresults.
  • SupportA/Btestinginitiativesacrosscreatives,audiencetargeting,anduserredirectiontodrivecontinuousimprovement.
  • Prepareregularperformancereports,managecampaignbudgetsefficiently,andensurealignmentwithbusinesstargets.

Cross-FunctionalStakeholderEngagement

• • Coordinatewithinternalteamstomanagecreativetimelinesandensuretimelydeliveryforcampaignlaunches.
  • Collaboratecloselywithcontentanddesignteamstodevelopandoptimizeadvisualsandcopyforperformance-drivenresults.
  • Ensurecontinuousalignmentofcampaigngoals,timelines,anddeliverablesacrossallstakeholders.

Qualifications

• • Bachelor’sdegreeinMarketing,Business,Communications,orarelatedfield.
  • Minimum2-3yearofhands-onexperienceinperformancemarketing(in-houseoragency).
  • ProvenexperiencewithadoptimizationandROI-drivencampaignmanagement.
  • ProficientinMetaAds,TikTokAds,GoogleAds,AppleSearchAds,andanalyticstoolssuchasMixpanelandLooker.
  • Skilledinbudgetplanning,performancetracking,anddataanalysis.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.