Senior Digital Marketing Lead - Multi-Channel & SEA Focus

GENESIS MILLENNIUM FALCON SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A digital marketing agency based in Kuala Lumpur is seeking an experienced professional to plan, execute, and monitor advertising campaigns across various platforms. You will lead regional e-commerce initiatives and ensure alignment with brand strategies. The ideal candidate has at least 4 years of experience in digital marketing, strong proficiency in advertising platforms, and excellent project management skills. Fluency in English is essential, and knowledge of Mandarin is a plus.

Qualifications

• Bachelor’s degree or above, preferably in Marketing, Advertising, or a related field.
• At least 4 years of experience in digital marketing or advertising campaign management.
• Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads.
• Fluent in English; proficiency in Mandarin is a plus.
• Strong project management and multitasking skills.

Responsibilities

• Monitor industry trends and user behavior for actionable insights.
• Collect and analyze marketing performance data.
• Coordinate with teams to ensure timely execution of projects.
• Lead e-commerce advertising initiatives in SEA and collaborate with local media partners.

Skills

Digital marketing

Advertising campaign management

Market research

Data analysis

Project management

Multitasking

Team collaboration

Fluent English

Education

Bachelor's degree in Marketing or related field

Tools

TikTok Ads

Facebook Ads

Google Ads

Job description

A digital marketing agency based in Kuala Lumpur is seeking an experienced professional to plan, execute, and monitor advertising campaigns across various platforms. You will lead regional e-commerce initiatives and ensure alignment with brand strategies. The ideal candidate has at least 4 years of experience in digital marketing, strong proficiency in advertising platforms, and excellent project management skills. Fluency in English is essential, and knowledge of Mandarin is a plus.