Senior Copywriter – CEO Voice and Brand

Senior Copywriter - CEO Voice and Brand CEO OFFICE · ELIT HQ; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A prominent beauty brand is seeking a Senior Copywriter to enhance the CEO's voice and personal brand. This role involves creating engaging content for platforms like YouTube, TikTok, and Instagram. The ideal candidate will have over 5 years of experience in copywriting and a strong background in storytelling. Responsibilities include drafting press materials and ensuring messaging aligns with brand strategies. This is a unique opportunity to work directly with a visionary leader in the beauty industry.

Qualifications

• 5+ years experience in copywriting, editorial, or content strategy.
• Strength in scripting, storytelling, and structuring long-form narrative.
• Experience working with CEOs, founders, influencers, or public figures is a bonus.

Responsibilities

• Build a cohesive narrative that positions the CEO as the voice in beauty innovation.
• Plan, write and publish content across multiple platforms.
• Draft press materials, media write-ups, and event summaries.

Skills

Copywriting

Storytelling

Scripting

Content Strategy

Social Media Writing

Education

Degree in Communications, Journalism, Marketing, English, or related fields

Job description

We're looking for a high-energy Senior Copywriter to take charge of the CEO's voice, build his personal brand, and create compelling content across Youtube, TikTok, Instagram, Podcast, and PR channels.

If you think fast, write sharp, and love turning ideas into influence - you'll thrive here.

Ready to Amplify a Visionary's Voice?

What You'll Be Doing

CEO Brand Strategy

• Build a cohesive narrative that positions our CEO as the definitive voice in beauty innovation, creating content that drives both personal authority and business growth.

Lead Mutli-Platform Content Execution

You'll plan, write and publish content across:

• YouTube - scripts, titles and drive clicks
• TikTok - punchy lines that cut through noise
• Instagram - scroll-stopping captions and reels
• Podcast - solid structures, talking points, summaries
• Website - CEO messages and announcements

Lead PR & Thought Leadership Writing

• Draft press materials, media write-ups, and event summaries.
• Work with PR team to keep messaging aligned and impactful.

Guard the Brand

• Monitor and manage the CEO's publishing accuracy across all platforms.
• Optimise titles, metadata, and keywords for maximum reach.

Collaborate & Execute Quickly

• Move fast with videographers, designers, editors and the CEO.
• Keep all content confidential and handle sensitive insights with care.

Why You'll Love This Role

• You'll work directly with a visionary CEO.
• You'll get real influence over the CEO's public voice, brand direction, and impact.
• You'll produce content that reaches wide, engaged audiences.

What Makes You Perfect

• A degree in Communications, Journalism, Marketing, English, or related fields.
• 5+ years experience in copywriting, editorial, or content strategy.
• Strength in scripting, storytelling, and structuring long-form narrative.
• Experience working with CEOs, founders, influencers, or public figures (bonus).
• Strong podcast writing or audio storytelling skills (bonus).
• High ownership, fast execution, and an eye for detail.