Senior Brand Manager

Abbott Laboratories; Petaling Jaya; On-site; MYR 45,000 - 60,000; Full time

Job summary

A global healthcare company in Selangor is seeking a Senior Brand Manager to lead the OTC portfolio and achieve market share growth. The candidate should have at least 5 years of experience in product management within the healthcare or pharmaceutical industry. Responsibilities include developing marketing strategies, monitoring market trends, and managing relationships with healthcare professionals. This role provides a great opportunity to contribute to the marketing and sales of a broad portfolio of medicines.

Benefits

Career development programs

Work-life balance initiatives

Qualifications

• Bachelor's degree in a relevant field is required.
• Minimum 5 years of experience in Product Management within the healthcare or pharmaceutical industry.
• Strong interpersonal skills and ability to present ideas effectively.

Responsibilities

• Lead the OTC portfolio to achieve market share growth.
• Develop marketing plans and strategies for multiple products.
• Monitor market trends and competitor activity.
• Prepare sales forecasts and budgets.
• Manage relationships with healthcare professionals.
• Provide training to the sales team.

Skills

Interpersonal skills

Presentation skills

Cross-functional collaboration

Analytical skills

Influencing skills

Education

Bachelor's Degree in Pharmacy, Nutrition, Science or equivalent

Job description

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Imazium Damansara location in the Established Pharmaceuticals Division (EPD). This team is committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

As a Senior Brand Manager, you will be fully responsible for leading the OTC portfolio to achieve market share growth and achieve sales and financial targets. The incumbent will work closely with multiple commercial operation teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution.

What You’ll Do

• Champion the development of OTC marketing plan & strategies for multiple products with sales revenue of more than RM45 million.
• Build strong multi‑channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to strengthen promotional campaigns.
• Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
• Effectively manage HCP relationships to support continuous education and disease update to healthcare professionals and specialists.
• Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.

Required Qualifications

• Bachelor's Degree in Pharmacy, Nutrition, Science or any other equivalent.
• 5 years' experience in Product Management from Healthcare/Pharmaceutical/Marketing in an MNC environment.
• Good interpersonal, presentation and cross‑functional skills.
• Strong analytical and influencing skills.