Sales Manager (FMCG - Canned Food)

Randstad; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A fast-growing FMCG company in Malaysia is seeking an experienced Sales Manager to develop its sales strategy, primarily targeting the General Trade channel. This role involves restructuring the sales territory, leading a growing team, and managing key relationships with wholesalers to ensure sustainable revenue growth. Candidates should have a strong background in FMCG sales and proven leadership skills. This position offers a competitive salary and commission structure.

Qualifications

• Minimum 5 years of FMCG sales experience.
• Strong existing network in General Trade within the Central region.
• Proven leadership experience with the ability to manage a sales team.
• Ability to analyze market trends and guide commercial decisions.

Responsibilities

• Spearhead the sales strategy for the Central region and the North region.
• Restructure the Central region's coverage and revive inactive accounts.
• Lead and mentor the sales team to improve trade execution.
• Manage wholesaler relationships and negotiate trade terms.

Skills

FMCG sales experience

General Trade network

People leadership

Strategic thinking

Education

Associate Degree/Diploma

Job description

Job Details

We are currently looking for an experienced Sales Manager for a fast-growing FMCG company specialising in canned food. This position is focused on building up the GT channel within Central, and requires your urgent attention.

• Reporting to: Managing Director
• Location: Central Region
• 4 direct reports - Currently 2, expanding to 4
• A high-impact role to restructure the territory, revive inactive accounts, and lead a growing sales team - offering a mix of stable base salary plus overriding commissions to drive a key category turnover.

The role

• Spearhead the sales strategy for the Central region (primary focus) and North region (secondary), specifically targeting the General Trade (80%) and Modern Trade/LKA (20%) channels.
• Restructure and optimize the Central region's coverage, identifying market gaps, reviving inactive accounts, and expanding the wholesaler and retailer network.
• Lead, mentor, and expand the sales team, conducting joint field visits to improve trade execution and drive performance.
• Manage key wholesaler relationships and negotiate trade terms to ensure sustainable revenue growth and distribution visibility.

The experience

• Minimum 5 years of FMCG sales experience.
• Strong existing network in General Trade (wholesalers/retailers) within the Central region is essential.
• Proven people leadership experience with the ability to coach and manage a sales team.
• A strategic thinker who can analyze market trends and competitor activities to guide commercial decisions.

Apply

To apply online, please use the relevant link provided. Alternatively, please contact Daniel at 0169301789 if you are interested in the job. You can also connect with Daniel on LinkedIn at https://www.linkedin.com/in/daniel-chang-865b271ba/ for further information.

Skills

no additional skills required

Qualification

no additional qualifications required

Education

Associate Degree/Diploma