Regional Sales Director, Automotive Seating (ASEAN)

Randstad; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading automotive solutions provider is seeking a Senior Sales Leader for the ASEAN region. This high-visibility role will drive commercial growth and manage key client relationships, focusing on Tier 1 and Tier 2 suppliers. The successful candidate will have over 20 years of experience in commercial sales within the automotive supply chain and a strong ability to negotiate and manage complex customer engagements. This position emphasizes building market presence and leading a regional sales team in a dynamic environment.

Qualifications

• Minimum 20 years of commercial sales experience within the automotive supply chain.
• Strong background working with Tier 1 or Tier 2 suppliers.
• Proven track record in high-value negotiations and customer management.

Responsibilities

• Lead commercial and advanced sales activities across assigned ASEAN markets.
• Identify emerging market trends and translate insights into actionable strategies.
• Develop initiatives to win new business while strengthening existing accounts.

Skills

Commercial sales experience

Negotiation skills

Stakeholder engagement

Communication capabilities

Analytical skills

Presentation skills

Education

Degree in Engineering, Business, Finance, Economics, or related fields

Job description

• Lead regional sales strategy across multiple ASEAN markets
• High visibility role with direct influence on commercial growth
• Work with top-tier automotive partners within a dynamic, fast-growing environment

Job Details

Job Highlights

• Lead regional sales strategy across multiple ASEAN markets
• High visibility role with direct influence on commercial growth
• Work with top-tier automotive partners within a dynamic, fast-growing environment

About the Company

A global leader in automotive seating solutions, recognised for its innovation, engineering excellence, and strong international partnerships. With a solid footprint across Asia, the organisation supports major OEM clients and continues to invest in strategic market expansion across Southeast Asia.

About the Job

This senior leadership position spearheads regional commercial growth across ASEAN, focusing on building market presence, strengthening customer relationships, and driving new business acquisition.

Key Responsibilities

• Lead commercial and advanced sales activities across assigned ASEAN markets
• Identify emerging market trends and translate insights into actionable strategies
• Develop initiatives to win new business while strengthening existing accounts
• Oversee quotation processes and steer major price and contract negotiations
• Drive margin improvement initiatives and manage key change controls
• Build and maintain strong relationships with OEM customers and key stakeholders
• Lead and coach a team of regional sales professionals
• Ensure alignment with global commercial direction and operational standards

Skills & Experience Required

• Minimum 20 years of commercial sales experience within the automotive supply chain
• Strong background working with Tier 1 or Tier 2 suppliers
• Proven track record in high-value negotiations and customer management
• Ability to analyse costing, pricing, and financial models
• Excellent communication, stakeholder engagement, and presentation capabilities
• Degree in Engineering, Business, Finance, Economics, or related fields
• Highly driven, resilient, and results-focused with a strong hunter mentality

How to Apply

Apply now by clicking “Apply.”

Skills

no additional skills required

Qualification

no additional qualifications required

Education

Associate Degree/Diploma