[Publishing Center] Esports Marketing Manager

MOONTON; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global game development company seeks an experienced Esports Marketing Manager in Kuala Lumpur. This role involves executing marketing campaigns, coordinating with various teams, and engaging with the gaming community. Ideal candidates should have 2–4 years of marketing experience, strong project management skills, and proficiency in Bahasa Malaysia. The company offers a collaborative environment with ample opportunities for growth and engagement in the esports landscape throughout Malaysia.

Benefits

Unlimited office pantry snacks

Attractive bonus structure

Team building activities

Company trip

Mentorship program

Qualifications

• 2–4 years of hands-on marketing experience, ideally in entertainment, lifestyle, or esports.
• Strong project management and coordination abilities.
• Comfortable working with creators, agencies, teams, and fan communities.
• Action-oriented with a focus on execution and results.
• Good understanding of Malaysian youth culture and online community trends.
• Proficiency in Bahasa Malaysia.

Responsibilities

• Plan and execute marketing campaigns for MPL Malaysia and other events.
• Coordinate with internal teams and vendors for smooth campaign rollout.
• Manage content calendars and campaign deliverables.
• Develop content plans for community engagement.
• Support sponsor activations and drive fan participation.

Skills

Project management

Collaboration

Social media campaign execution

Community engagement

Content creation

Job description

[Publishing Center] Esports Marketing Manager

Responsibilities Support the planning and execution of end-to-end marketing campaigns for MPL Malaysia, MAL, and other MLBB Esports IPs. This role is hands-on, focused on driving campaigns, coordinating across teams, and ensuring on time delivery. You'll be the driver behind making our marketing plans happen by turning ideas into content, campaigns, and fan engagement moments that bring esports closer to the community.

• Campaign Execution
• Execute and support 360 marketing campaigns for MPL MY, MAL, and regional esports events (MSC, M-Series, SEA Games, etc)
• Coordinate across internal teams (BD, content, PR, broadcast) and vendors to ensure smooth rollout of assets and activations
• Manage content calendars, campaign timelines, and daily deliverables with quality and accountability
• Content & Community Management
• Develop and execute content plans that connect with the MLBB and esports community
• Manage day-to-day coordination for digital content, community engagement, and fan-led initiatives
• Collaborate with creators, teams, and restreamers to spark conversations, trends, and fan participation
• Track content and community performance, using insights to improve future campaigns
• Sponsor & Event Support
• Support sponsor activations from briefing to on-site execution in ensuring brand visibility and alignment with campaign narratives
• Drive fan participation through contests, watch parties, or ticketing promotions
• Coordinate with teams, talents, and media for campaign amplification across multiple touch-points

Qualifications

Our Expectations Towards A Qualified Candidate We're looking for a do-er, someone who thrives in fast paced environments, takes ownership, and finds solutions to get things done. You have experience running social media or brand campaigns, working with agencies or creators, and know what it takes to make marketing ideas perform in the real world; passionate about youth culture, gaming, esports, creating fan-first experiences and understand how to speak to communities in a relatable, engaging ways!

• Having 2–4 years of hands-on marketing experience, ideally in entertainment, lifestyle, or esports;
• Strong project management and coordination abilities where you are able to stay organized, proactive, and dependable;
• Comfortable and experienced working with creators, agencies, teams, and fan communities;
• Action-oriented focusing on driving execution and seeing results;
• Collaborative and solution-driven, works well with multiple stakeholders;
• Good to have strong understanding of Malaysian youth culture and online community trends;
• Proficiency in Bahasa Malaysia (spoken/written) — cultural fluency is a plus for fan engagement

Unleash Your Potential at MOONTON Games MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we're also so much more!

We're a global game development and publishing powerhouse with our award-winning games and intellectual properties! At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here.

Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

• Unlimited office pantry snacks & afternoon tea arrangements!
• Attractive bonus structure
• Collaboration with a dynamic, global team around the world
• Rank promotion program
• Convenient & accessible locations
• Mentorship program for new employees to quickly get familiar with the business and corporate culture
• Annual company trip
• Team building activities
• Mental health & wellness initiatives
• MOONTON Talks & educational programs

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