Marketing Manager (B2C, Electronic Retail) (ID: 687413)

PERSOL; Puchong; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading marketing firm is seeking an experienced Marketing Manager to oversee B2C marketing activities in Puchong. This role involves executing promotional campaigns, managing social media content, and supporting e-commerce site operations on platforms like Shopee and Lazada. Candidates should have extensive experience in both online and offline marketing, strong Excel skills, and the ability to work onsite. This role offers a dynamic environment where creativity and strategic thinking are essential.

Qualifications

• 7–10 years of hands-on B2C marketing experience in both online and offline.
• Intermediate to advanced Excel skills and strong data-processing abilities.
• Experience in managing EC operations and sales promotions, particularly on Shopee and Lazada.

Responsibilities

• Plan and execute promotional campaigns to enhance customer traffic to retail stores.
• Manage social media promotion, including content creation for Instagram, TikTok, and Facebook.
• Support day-to-day operations of EC sites like Shopee and Lazada.

Skills

B2C marketing experience

Excel skills

Social media management

Video production skills

Design knowledge

Tools

Illustrator

Photoshop

Adobe tools

Job description

Marketing Manager (B2C, Electronic Retail) (ID: 687413)

Job Description

Marketing Activities (B2C)

• Plan and execute promotional campaigns to increase customer traffic to physical retail stores, including electronics retailers and other outlets.
• Coordinate promotions with EC platforms such as Shopee and Lazada.

In-Store Display & Visual Merchandising

• Propose and plan store displays and promotional materials (e.g., POPs) to effectively highlight product appeal.
• Develop creative ideas to enhance in-store presentation and improve customer experience.
• Collaborate with business partners to implement merchandising plans.

Social Media Management & Video Content Creation

• Utilize platforms such as Instagram, TikTok, and Facebook to promote products, run campaigns, and drive traffic to physical stores.
• Plan, produce, and edit video content for YouTube and social media posts.
• Manage key performance indicators (KPI) such as follower growth, engagement rate, and ad performance.

EC Site Management Support

• Support day-to-day operations of EC sites (Shopee, Lazada).
• Assist with product listing management, improving descriptions, and setting up promotions.
• Note: An EC specialist is on the team; this role mainly provides supportive functions.

Job Requirements

• At least 7–10 years of hands‑on B2C marketing experience (covering both online and offline).
• Intermediate to advanced Excel skills and strong data‑processing abilities.
• Experience in managing EC operations and sales promotions, especially on Shopee and Lazada.
• Social media management skills, including planning, posting, and analyzing content on Facebook, Instagram, and TikTok.
• Design knowledge and experience to communicate effectively with vendors (Illustrator, Photoshop, Adobe tools).
• Able to work fully onsite at Bandar Puteri Puchong.

Preferred (Advantages)

• Video production skills, including planning, shooting, and editing promotional or product introduction videos for social media.
• Experience in in-store promotions and visual merchandising (VMD), such as creating POP materials, planning displays, organizing shelf layouts, and improving store presentation.
• Work experience in a Japanese company.