Marketing Manager

Flying Baby Sdn Bhd; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A progressive marketing firm is seeking a Marketing Manager to lead and execute comprehensive marketing strategies. The role involves developing promotional campaigns, coordinating digital marketing efforts, and managing budgets. The ideal candidate should exhibit a results-driven mindset, creativity, and the ability to analyze market data for effective decision-making. The position also requires accountability for marketing performance with a focus on generating leads and retention. This opportunity is based in Selangor, Malaysia.

Qualifications

• Proven track record in executing successful marketing strategies and campaigns.
• Strong ability to analyze market data and consumer behavior for decision-making.
• Experience managing marketing budgets effectively.

Responsibilities

• Develop and execute marketing plans and promotions aligned with brand strategy.
• Coordinate digital marketing campaigns to boost product awareness.
• Manage partnerships and sponsorships with relevant stakeholders.
• Conduct market analysis and track consumer behavior.
• Oversee budget management to ensure value-for-money.

Skills

Results-Driven Mindset

Creativity and Innovation

Customer Focus

Agility and Adaptability

Accountability and Ownership

Marketing Campaign Execution

Performance Monitoring

Job description

Develop and execute marketing plans and promotions, ensuring alignment with overall brand strategy and direction.

Coordinate digital marketing campaigns, promotions, and advertising activities to boost product awareness.

2. Promotion Campaign Management

• Plan and execute multi-channel marketing campaigns (including social media, SEO/SEM, and email).
• Analyze campaign effectiveness and optimize future campaigns based on aligned performance metrics with the CCO.
• Manage the brand’s online presence, including social media, website, and e-commerce platforms, focusing on follower growth, lead generation programs, and promotional performance.
• Oversee content creation, influencer collaborations, and community engagement to grow the brand online.
• Develop promotional strategies and campaigns to support sales goals across different retail and e-commerce channels.
• Work closely with sales teams to align marketing initiatives with retail promotions, special offers, and new launches.

5. Partnerships & Sponsorships

• Identify and develop partnerships with relevant industry stakeholders to promote brand presence and engagement, including but not limited to confinement centres, hospitals, parenting platforms, and others.

6. Data-Driven Insights

• Conduct market analysis, customer segmentation, and track consumer behavior to inform marketing decisions.
• Use data and analytics to measure campaign performance and ROI.

7. Budget Management

• Oversee the marketing budget and ensure spending is aligned with marketing strategies and ROI goals.
• Ensure the company obtains the best value-for-money returns with every marketing investment.

MUST-HAVE CORE VALUES AND OTHER ROLE EXPECTATIONS

• Results-Driven Mindset: A Marketing Manager must have a clear focus on driving results—whether it’s increasing customer acquisition, boosting sales, or improving marketing ROI.
• Creativity and Innovation: The ability to think creatively and bring fresh ideas to marketing campaigns is critical for capturing the attention of today’s consumers, particularly in a highly competitive FMCG market.
• Customer Focus: Understanding the needs, preferences, and behaviors of target consumers and reflecting this understanding in all marketing activities is key.
• Agility and Adaptability: The ability to quickly adapt to changing market conditions, trends, and consumer demands, ensuring that marketing efforts are always relevant and effective.
• Accountability and Ownership: A strong sense of responsibility for driving marketing efforts and the performance of campaigns, taking ownership of the results and continuous improvement.
• Marketing Campaign Execution: Responsible for the successful execution of multi-channel marketing campaigns, from ideation to analysis, ensuring that all activities are aligned with the brand’s overall goals.
• Expected to generate new leads and convert them into customers, focusing on optimizing sales funnels for efficient customer acquisition and retention.
• Performance Monitoring & Optimization: Regularly monitor the performance of campaigns and make data-driven optimizations, including tracking KPIs such as conversion rates, customer acquisition cost (CAC), and ROI.
• Budget Accountability: Ensure that all marketing initiatives are carried out within the allocated budget, delivering the maximum return on investment (ROI) while maintaining high levels of efficiency and effectiveness.