Marketing Manager

CHJ Motors; Alor Setar; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading automotive company located in Alor Setar, Malaysia, is looking for a Marketing Manager to oversee their Sales and Marketing department. The role involves developing and executing comprehensive marketing strategies, leading digital marketing initiatives, and managing budgets. Candidates should possess a Bachelor’s degree in Marketing or a related field, along with a minimum of three years of managerial experience in marketing or sales. Excellent leadership and analytical skills are required.

Qualifications

• Minimum 3 years of marketing or sales experience with managerial exposure.
• Strong experience in digital marketing, including social media advertising and analytics.
• Experience in event planning and execution.

Responsibilities

• Oversee the Sales and Marketing department and align with business objectives.
• Develop and execute integrated marketing strategies.
• Manage digital marketing initiatives across social media platforms.
• Perform data analysis and provide actionable insights.
• Plan and manage marketing events and promotional activities.

Skills

Digital marketing

Data analysis

Leadership

Project management

Communication

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Responsibilities

• Oversee and manage the overall Sales and Marketing department, ensuring alignment with company business objectives.
• Develop, plan, and execute integrated marketing strategies, including branding, digital marketing, and sales-driven campaigns.
• Lead and manage digital marketing initiatives across all social media platforms, including content planning, paid advertising, boosting, campaign optimisation, and performance tracking.
• Perform data analysis on sales performance, marketing effectiveness, customer behaviour, and return on investment (ROI), and provide actionable insights to management.
• Plan, coordinate, and manage marketing events, roadshows, exhibitions, launches, and promotional activities.
• Work closely with internal teams and external agencies to ensure consistent brand positioning and effective campaign execution.
• Manage marketing budgets, advertising spend, and vendor relationships to maximise cost efficiency and results.
• Lead, coach, and motivate the Sales and Marketing team to achieve targets and improve overall performance.
• Monitor market trends, competitor activities, and industry developments, particularly within the automotive sector.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of marketing or sales experience with managerial exposure.
• Strong experience in digital marketing, including social media advertising, paid boosting, and campaign analytics.
• Proven ability in data analysis, reporting, and performance evaluation.
• Experience in event planning and execution is required.
• Candidates with prior experience working in a marketing agency or automotive-related industry will have a strong added advantage.
• Excellent leadership, communication, and project management skills.