Marketing Executive

DURIOO SDN. BHD.; Cyberjaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic tech start-up in Malaysia is seeking a Marketing Executive to enhance its creative output and engage a community of parents. The ideal candidate will have over 2 years of experience, expertise in content marketing, and proficiency in creative tools like CapCut and Canva. You will repurpose shows into catchy social media content, manage campaigns, and write persuasive copy while aligning with the company's values. Join us to make a positive impact on children's content.

Qualifications

• 2+ years of experience, preferably in an agency setting.
• Proficiency in basic creative tools.
• Strong alignment with Durioo+ values.

Responsibilities

• Repurpose Durioo+ shows into engaging social media content.
• Handle day-to-day logistics of marketing rollouts.
• Engage with the Durioo+ Parents community.
• Write punchy, persuasive, and heart-centered copy.

Skills

Content Marketing

Campaign Execution

Community Management

Copywriting

Tools

CapCut

Canva

Adobe Suite

Job description

Durioo+ is a dynamic tech start‑up company located in Cyberjaya, Malaysia. It was founded by the creative mind behind the phenomenally successful preschool cartoons Omar & Hana and Didi & Friends. Both cartoons have amassed more than 18 million subscribers and an incredible 8 billion views on YouTube. As a proud member of Y‑Combinator (W22), Durioo+ serves as a safe streaming platform for animations and videos designed specifically for children.

Durioo+ operates on a subscription‑based model. We produce, co‑produce, and license entertaining, ethical, and meaningful content tailored for children. Launched in February 2022, we already boast more than 36,000 paid subscribers and host over 16,000 pieces of content on our platform and numbers are growing every month. All our content is meticulously curated to align with Islamic teachings and values.

Our Mission

To make a positive impact on as many children as possible around the world.

Our Future Plan

Since launching the platform in February 2022, our focus has been on creating and licensing content while building a robust streaming platform. Durioo+ plans to expand with Durioo Games and Durioo Books.

People & Life at Durioo

We at Durioo affectionately call ourselves "Durioos." We're a vibrant collective of directors, animators, artists, writers, business developers, creative producers, finance, people teams, music producers, engineers, marketers, and tech enthusiasts. Our team has a variety of expertise, experiences, backgrounds, and passions. United by our shared passion, we are driven by a mission to make a positive impact on children.

Job Overview

The Marketing Executive is the "engine room" of our creative output. You are a content specialist who knows how to turn a 30‑minute animation into 10 viral clips. You understand that in 2026, content is marketing. You’ll support the Manager in executing campaigns that resonate deeply with Muslim parents worldwide.

Key Responsibilities

• Content Marketing: Repurpose Durioo+ shows into engaging social media content (Reels, TikToks, Memes) that drives app installs.
• Campaign Execution: Handle the day‑to‑day logistics of marketing rollouts—from scheduling posts to coordinating with influencers.
• Community Management: Engage with our "Durioo+ Parents" community, turning users into brand advocates.
• Copywriting: Write punchy, persuasive, and heart‑centered copy for ads, emails, and app notifications.

Qualifications

• 2+ years of experience, preferably in an agency setting (Junior Account Exec or Content Specialist role).
• Proficiency in basic creative tools (CapCut, Canva, or Adobe Suite).
• A "hustle" mindset—you are proactive and don't wait for instructions to jump on a trend.
• Strong alignment with Durioo+ values.

Unlock job insights

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following Adobe products are you experienced with?