Manager, Marketing (Central Asia)

AirAsia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading airline company based in Kuala Lumpur is seeking a strategic Marketing Manager to lead the development and execution of marketing initiatives. In this role, you will oversee brand positioning and campaign execution while collaborating across functions to drive customer engagement and business growth. Candidates should have at least 5 years of marketing experience and a Bachelor's degree, with strong analytical and communication skills. This role offers various perks including free flights and health benefits.

Benefits

Key medical and insurance benefits

Paid time off

Free flights

Wellness programmes

Qualifications

• At least 5 years working experience in marketing.
• Proficient in English, with excellent verbal and written communication skills.
• Experience in delivering successful campaigns and measurable business results.

Responsibilities

• Develop and execute go-to-market strategies.
• Lead integrated marketing campaigns across various channels.
• Conduct market research and competitive analysis to identify opportunities.
• Manage marketing budgets, timelines, and external vendors.

Skills

Strategic planning

Campaign execution

Digital performance

Market growth strategies

Brand positioning

Excellent communication skills

Analytical skills

Education

Bachelor’s degree in Business Administration or Marketing

Job description

JOB DESCRIPTION

YOUR ROLE AS A MARKETING MANAGER (CENTRAL ASIA)

Results-driven and strategic Marketing Manager to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand positioning, campaign execution, digital performance, and market growth strategies. You will collaborate cross-functionally to deliver impactful campaigns that drive customer engagement, retention, and business growth.

WHAT YOU’LL CHAMPION

• Develop and execute go-to-market strategies aligned with company goals and market trends.
• Plan and manage integrated marketing campaigns across digital, social, CRM, and offline channels.
• Lead brand positioning, storytelling, and visual consistency across all touchpoints.
• Conduct market research and competitive analysis to identify new opportunities.
• Manage marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners.
• Using creative/ effective channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.
• Track and report on KPIs, campaign performance, and ROI to optimize effectiveness.
• Manage and grow internal marketing team members and support their development.

SKILLS REQUIRED

• Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline.
• At least 5 years working experience.
• Proficient in English, written and spoken.
• Proven track record of delivering successful campaigns and measurable business results.
• Ability to think both strategically and tactically in a fast-paced environment.
• Creative mindset with attention to detail and a growth-oriented attitude.
• Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.
• Excellent analytical skills and ability to understand data, campaign performance and business financials.
• Demonstrable passion for travel in general and with Asia in particular.

WHAT YOU’LL ENJOY

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
• A unique Allstar culture like no other.

OUR HIRING PROCESS

• Application received
• Interview(s) and assessment(s)
• Background check and/or other assessments
• Offer and negotiation

GET TO KNOW AIRASIA

AirAsia has been the World's Best Low-Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.