Manager - Marketing

C.I.S Network Sdn Bhd; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur seeks a Digital Marketing Manager to oversee and implement strategies for various exhibition projects. The role involves leading a team in developing creative briefs, gathering customer insights, and reporting on campaign results. Ideal candidates will have at least 4-5 years of relevant experience, a Bachelor's degree in a related field, and strong skills in project management and communication.

Qualifications

• Minimum 4-5 years of experience in media/advertising/event/digital marketing.
• Deep knowledge of marketing funnels and digital marketing.
• Proven experience developing marketing plans that achieve targeted KPIs.

Responsibilities

• Oversee the digital marketing team and implement overall strategies.
• Develop creative briefs and guide creative direction.
• Gather customer insights to inform outreach strategies.

Skills

Strong communication skills

Creative thinking

Project management

Multitasking

Digital marketing automation

Education

Bachelor’s Degree in Marketing/Business/Media/Mass Communication

Tools

CRM tools

Job description

Oversee and lead team in strategizing and implementing overall direction of digital plan including funnel building, drip email flow, marketing communication flow for assigned exhibition project(s) across all digital marketing touchpoints

Working in partnership with internal & external team, develop creative briefs and guide creative direction to meet objectives for all digital marketing communications requirement

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Leading the digital marketing team in establishing system & process not limited to establishing budget guidelines, documenting business processes, best digital processes

Present ideas and final deliverables to internal teams and management about digital marketing plan, strategies and budgets

Updating management regularly on the progress of digital marketing activities and reporting on the results of digital marketing campaigns

Work together with management and project head(s) to deliver business objectives

Job Requirements

• Possess at least a Bachelor’s Degree in Marketing/Business/Media/Mass Communication or the equivalent
• Minimum 4-5 years of working experience in media/advertising/event/digital marketing agency or any related field
• Deep knowledge of marketing funnel & overview of digital marketing
• Innovation mentality, resourcefulness & creative thinking
• Strong communication, creative and written skills with a marketing awareness
• Proven experience developing digital marketing plans and campaigns that achieve targeted KPI
• Possess experience in leading creative and digital marketing teams
• Strong project management, multitasking, and decision-making skills
• Experience with digital marketing automation, CRM tools, funnel building (bonus)