Manager, Growth & Business Incubation [RID-00597]

Setel; Kuala Lumpur; Hybrid; MYR 120,000 - 160,000; Full time

Job summary

A leading mobile platform company in Kuala Lumpur is seeking a Manager for Growth and Business Incubation to spearhead new initiatives and business opportunities. This role requires a combination of strategic thinking and operational execution, ensuring that ideas are turned into viable business models. The ideal candidate will have a strong analytical background, effective problem-solving skills, and experience in validating new business ideas. This position offers a hybrid working arrangement with excellent growth opportunities and benefits.

Benefits

Hybrid working arrangement

Flexible working hours

Leisure area with games and books

Coffee, tea, and snacks available

Inter-company sports team activities

Workshops and bonding events

Qualifications

• 4–7 years of experience in strategy, growth, consulting, or product roles.
• Proven experience validating new business ideas and running pilots.
• Strong foundation in customer research and market sizing.

Responsibilities

• Lead end-to-end opportunity scouting to build new growth bets.
• Drive rigorous business validation through experiments and pilots.
• Develop comprehensive business cases with financial assessments.
• Lead cross-functional execution to operationalize solutions.
• Oversee incubation from concept to scale readiness.

Skills

Analytical skills

Problem-solving

Financial modelling

Market analysis

Communication skills

Project management

Education

Bachelor’s or Master’s degree in Business, Strategy, Economics, Analytics, Engineering

Tools

Data analysis tools

Financial modelling software

Job description

About Setel

The Future of Mobility

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose

As the Manager, Growth and Business Incubation, you will shape Setel’s next generation of growth engines. You will identify, validate and incubate new business opportunities through structured testing, commercial discipline and hands‑on execution.

This role blends strategic thinking with real operational impact. You will bring commercial clarity into every idea, assessing P&L implications, aligning opportunities with Setel’s growth trajectory and risk appetite, and translating concepts into tangible business results.

You will partner closely with product, engineering, partnerships, operations and finance, operating with a high degree of independence and ownership. The role requires someone who thrives in ambiguity, solves problems end‑to‑end, and keeps momentum high even when things get complex. Ultimately, you will turn promising ideas into validated, scalable ventures, driving both strategic direction and practical delivery across the organisation.

In this role you will

• Lead end‑to‑end opportunity scouting to build a robust pipeline of new growth bets for Setel. Conduct structured market sensing, competitive analysis and customer insight mapping to surface unmet needs and high‑potential themes. Prioritise and shortlist opportunities using clear commercial logic, P&L impact, strategic fit and alignment with Setel’s risk appetite.
• Drive rigorous business validation through experiments, pilots and customer testing to determine viability before scaling. Design and run structured experiments, MVPs and pilots to test desirability, feasibility and viability. Analyse results and refine concepts quickly to determine product‑market fit before scaling. Track pilot performance, analyse results, and make data‑driven recommendations for pivot/scale/kill decisions.
• Develop comprehensive business cases with full commercial, financial and risk assessments to support sound investment decisions. Build revenue models, P&L projections and risk assessments that quantify commercial impact. Align business cases with finance and senior stakeholders to enable informed investment decisions.
• Lead cross‑functional execution to translate validated ideas into operationalised, customer‑ready solutions. Work closely with product, engineering, partnerships, operations and finance to convert ideas into launch‑ready solutions. Resolve blockers proactively and keep delivery momentum high across all workstreams.
• Oversee venture incubation from concept to scale readiness, ensuring strong traction and operational discipline. Track venture performance, customer feedback and operational readiness throughout incubation. Drive continuous iteration and decision‑making to prepare ventures for scale or pivot.

You're a great fit if you have

• Bachelor’s or Master’s degree in Business, Strategy, Economics, Analytics, Engineering, or related fields.
• Additional certifications in strategy, design thinking, analytics, venture building or growth are an advantage.
• 4–7 years of experience in strategy, growth, consulting, business incubation, venture building, or product roles with direct exposure to commercial decision‑making.
• Proven experience validating new business ideas, designing tests, running pilots and translating outcomes into clear commercial recommendations.
• Strong foundation in customer research, market sizing, financial modelling and commercial case development.
• Experience working in digital, technology, fintech, mobility, or platform‑based environments, preferably in high‑growth or fast‑moving settings.
• Comfortable working independently and driving cross‑functional initiatives from ambiguity to clarity and execution.

Technical/Functional Skills

• Strong analytical and problem‑solving capability with the ability to simplify complexity into actionable insights.
• Commercially minded with solid skills in financial modelling, market analysis and P&L thinking.
• Ability to design and run structured experiments (MVPs, pilots, A/B tests) to validate desirability, feasibility and viability.
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders through clear logic and data.
• Strong project management and cross‑functional leadership capability to drive alignment and delivery.
• Data‑driven mindset; comfortable using insights, dashboards and KPIs to guide decisions and measure impact.

Leadership/ Behavioral Skills

• Confidentiality: Demonstrates sound judgement in handling sensitive information with discretion.
• Collaboration: Builds strong relationships across teams and senior stakeholders to drive alignment and delivery.
• Strategic Thinking: Connects market insights, customer needs and commercial direction to shape practical growth pathways.
• Ownership & Resilience: Operates with high accountability, solves problems proactively and maintains momentum in ambiguity.
• Leadership & Mentorship: Guides cross‑functional teams, providing clarity, structure and coaching where needed.

What Makes Working With Us Awesome

• Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer‑learning.
• Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
• Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.

Cool Perks/Benefits

• Hybrid working arrangement; Flexible working hours.
• Relax and unwind at the leisure area with video games, board games, books, and more.
• Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
• Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
• A healthy body leads to a brilliant mind. Let’s get moving with the inter‑company sports team.
• There will be workshops, talent shows, sport activities, and other events for sharing and bonding.

Personal Data Protection

Setel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this carefully to understand our views and practices regarding your personal data.