Live Commerce Content Strategist

Bonia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail company in Kuala Lumpur is looking for a Senior Executive Livestream Content Planner. In this role, you will design and manage engaging livestream content. Responsibilities include creating scripts, storyboards, and aligning content with marketing campaigns. The ideal candidate should have a degree in relevant fields and 2–3 years of experience in content planning or marketing. Strong creative skills and project management capabilities are essential for success in this position.

Qualifications

• 2-3 years’ experience in content planning, marketing, or e-commerce.
• Ability to manage multiple projects under tight deadlines.
• Strong understanding of consumer online shopping behavior.

Responsibilities

• Plan livestream flow, product highlights, and campaign talking points.
• Prepare scripts, storyboards, and visual guides for Hosts.
• Work with Merchandising and Marketing to ensure correct product selection.
• Align livestream content with seasonal campaigns and brand direction.
• Track performance of livestream content and optimize for future sessions.

Skills

Creative writing and presentation skills

Project management

Knowledge of livestream trends

Education

Degree in Marketing, Mass Communication, Media, or related field

Job description

A leading retail company in Kuala Lumpur is looking for a Senior Executive Livestream Content Planner. In this role, you will design and manage engaging livestream content. Responsibilities include creating scripts, storyboards, and aligning content with marketing campaigns. The ideal candidate should have a degree in relevant fields and 2–3 years of experience in content planning or marketing. Strong creative skills and project management capabilities are essential for success in this position.