KOL Specialist (Mandarin Platform)

Bjak Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Part time

Job summary

A marketing agency in Malaysia is seeking a detail-oriented individual for an influencer sourcing role focused on Chinese social media platforms. The position offers the chance to work in a fast-paced environment and can lead to a permanent full-time role based on performance. Responsibilities include finding and shortlisting influencers, checking engagement metrics, and staying on top of trends. No prior experience is needed, making it ideal for fresh grads, interns, or part-timers.

Benefits

Opportunity for full-time conversion

Experience with a fast-moving team

Hands-on training in influencer sourcing

Qualifications

• Must be able to read and write Chinese.
• Familiarity with Chinese social media platforms is crucial.
• Detail-oriented with an eye for accuracy.

Responsibilities

• Support influencer sourcing on various Chinese social media platforms.
• Shortlist KOLs that match specific needs.
• Update influencer info in a simple spreadsheet.
• Stay updated on trends and viral content.

Skills

Fluent in Chinese

Familiarity with Xiaohongshu / RED

Detail-oriented

Social media engagement

Job description

Employment Type: 4 months Contract (with potential conversion to permanent full-time based on performance)

Working Hours: Monday to Friday, 9:00 AM - 6:00 PM

Role Overview

We are looking for a detail-oriented and proactive individual to support our influencer (KOL) sourcing efforts, with a strong focus on Chinese social media platforms. This role is highly executional and hands‑on, ideal for someone who is fluent in Chinese and deeply familiar with how influencers operate on Chinese platforms.

What You’ll Be Doing

• Scroll Chinese social media with purpose: (Xiaohongshu / RED, Douyin, Weibo, Bilibili, etc.)
• Find and shortlist KOLs / influencers that match our needs
• Check follower count, engagement, content quality (not just vibes)
• Update influencer info neatly in a simple spreadsheet
• Help build a solid KOL list for upcoming campaigns
• Stay on top of trends, viral content, and rising creators

Who We’re Looking For

• Fresh grads, interns, or part-timers – all welcome
• Can read & write Chinese (must‑have; speaking is a bonus)
• Very familiar with Xiaohongshu / RED and Chinese social platforms
• Active on social media (you already scroll a lot – now make it useful)
• Detail‑oriented (this is important – accuracy matters)
• Responsible, fast learner, and not afraid of a fast‑paced environment
• No experience needed – we’ll train you

Trial & Conversion

Strong performance and mutual interest may lead to conversion into a full‑time role.

Why Join Us

• Opportunity to work closely with a fast‑moving marketing team
• Learn influencer sourcing hands‑on
• Clear expectations and guidance
• Startup pace – fast, fun, and impactful
• Clear path to grow into a full‑time role