F&B Social Media & Brand Marketing Specialist

Rapid F & B; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food and beverage group in Kuala Lumpur seeks a Social Media & Marketing Specialist. The ideal candidate will oversee planning, creation, and execution of engaging content across social platforms like Instagram and TikTok, working closely with outlet managers. This hands-on role demands creativity, strong organizational skills, and a passion for the F&B industry. Applicants should possess a diploma in marketing or a related field and have 1–3 years of relevant experience. A strong understanding of various social media tools and trends is essential.

Qualifications

• 1–3 years of experience in social media, digital marketing, or content creation.
• Proven ability to shoot and edit photos and videos.
• Strong understanding of Instagram, TikTok and Facebook.

Responsibilities

• Plan, create and execute social media and marketing activities.
• Develop and manage content calendars for KARLS outlets.
• Coordinate marketing campaigns and events.

Skills

Social media management

Content creation

Graphic design

Video editing

Performance tracking

Influencer coordination

Marketing strategies

Education

Diploma or Degree in Marketing, Communications, Design, Media or related field

Tools

Canva

Adobe Creative Suite

Social media scheduling tools

Job description

A leading food and beverage group in Kuala Lumpur seeks a Social Media & Marketing Specialist. The ideal candidate will oversee planning, creation, and execution of engaging content across social platforms like Instagram and TikTok, working closely with outlet managers. This hands-on role demands creativity, strong organizational skills, and a passion for the F&B industry. Applicants should possess a diploma in marketing or a related field and have 1–3 years of relevant experience. A strong understanding of various social media tools and trends is essential.