Executive, Property Market Research

UOA Group; Klang City; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in market analysis based in Klang City is seeking a market research analyst. The role involves conducting market research and competitors' analysis, generating reports for review, and providing strategic insights on market trends and consumer behavior. Candidates must have strong analytical skills and the ability to maintain confidentiality of sensitive information. This opportunity offers a dynamic work environment and the chance to influence the company's strategic direction.

Responsibilities

• Conduct market research, competitors’ analysis, generate reports, and make presentations for superior’s review.
• Provide strategic analysis on competitors’ activities or any relevant data, product pricing, market trends, segmentation studies, consumers’ behavior, etc.
• Maintain strict confidentiality of sensitive information.

Job description

Responsibilities

• Conduct market research, competitors’ analysis, generate reports, and make presentations for superior’s review.
• Provide strategic analysis on competitors’ activities or any relevant data, product pricing, market trends, segmentation studies, consumers’ behavior, etc.
• Conduct in-house research or surveys as and when required.
• Anticipate market trends and provide insights.
• Perform and evaluate data mining based on relevant information gathered and provide analysis.
• Build and maintain good relationships with entrepreneurs, professionals, and/or related parties to keep updated with the latest market trends.
• Measure the effectiveness of marketing programs and strategies.
• Maintain strict confidentiality of sensitive information.
• Simplify complex data into a user-friendly format such as graphs, charts, and other visual aids.
• Devise and evaluate methods for data collection.
• Analyze consumer preferences to determine the potential sales of a product or service.
• Forecast and track marketing and sales trends, analyzing collected data.
• Seek and provide information to help companies determine their position in the marketplace.
• Update and keep track of the existing research data to ensure the survey data is up to date.
• Assist superior in all ad-hoc assignments.