Event Sales Assistant Manager

TAC MANAGEMENT Sdn Bhd; Kuala Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

An event management company in Kuala Selangor is seeking an Event Sales Assistant Manager / Executive. This role involves driving revenue through the sale of exhibition booths and sponsorship packages. Responsibilities include client management, sales target achievement, and event coordination. The ideal candidate should have experience in B2B sales, strong negotiation skills, and the ability to work in a fast-paced environment. Competitive salary and career growth opportunities are offered.

Benefits

Competitive salary with attractive commission

Performance-based incentives

Career growth opportunities

Dynamic work environment

Qualifications

• 1-2 years of B2B or event sales experience.
• 2-4 years of proven event sponsorship sales experience.
• Track record of meeting or exceeding sales targets.

Responsibilities

• Sell exhibition booths, sponsorships, and branding opportunities.
• Maintain strong relationships with existing clients.
• Coordinate with clients on booth selection and deliverables.

Skills

B2B sales

Negotiation skills

Communication skills

Relationship-building

Self-motivated

Results-oriented

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Job description

Event Sales Assistant Manager / Executive

Location

3 Lebuh Bandar Utama, Centrepoint, 3rd Floor, Suite T111, Bandar Utama, 47800, Petaling Jaya, Selangor, Malaysia

Employment Type

Full-time

Job Summary

Reporting directly to the Project Director, the Event Sales Assistant Manager / Executive is responsible for driving revenue through the sale of exhibition booths, sponsorship packages, and event-related marketing opportunities.

The Assistant Manager role carries higher revenue responsibility, larger key accounts, and may support junior team members.

Key Responsibilities

Sales & Revenue Generation

• Sell exhibition booths, sponsorships, and branding opportunities for assigned events
• Develop and manage a strong pipeline of exhibitors and sponsors
• Achieve individual and team sales targets within defined timelines
• Upsell and cross-sell value-added marketing and branding solutions

Client Management

• Identify new business opportunities through research, networking, and lead generation
• Maintain strong relationships with existing exhibitors and sponsors to encourage repeat business
• Understand client objectives and recommend suitable exhibition or sponsorship solutions
• Negotiate contracts, pricing, and deliverables while maintaining profitability

Event Coordination & Execution

• Work closely with marketing, operations, and event teams to ensure smooth exhibitor onboarding
• Coordinate with clients on booth selection, sponsorship deliverables, and timelines
• Ensure all contractual commitments are fulfilled before, during, and after the event
• Support onsite event operation and project management

Market & Industry Awareness

• Stay updated on industry trends, competitor events, and market demand
• Provide feedback on pricing, packaging, and new sponsorship ideas
• Attend industry events, exhibitions, and networking sessions as required

Reporting & Administration

• Maintain accurate sales records, forecasts, and client data
• Prepare sales reports and revenue updates for management
• Ensure timely invoicing and payment follow-ups working with admin team

Requirements & Qualifications

Education

• Bachelor’s degree in Business, Marketing, Communications, or a related field (preferred)

Experience

• Event Sales Executive: 1–2 years of experience in B2B sales, event sales, exhibitions, or sponsorship sales
• Event Sales Assistant Manager: 2–4 years of proven experience in exhibition or event sponsorship sales; strong track record of meeting or exceeding sales targets

Skills & Competencies

• Strong B2B sales and negotiation skills
• Excellent communication and presentation abilities
• Client-focused with strong relationship-building skills
• Self-motivated, target-driven, and results-oriented
• Ability to work under pressure and meet tight deadlines

Preferred Attributes

• Experience selling exhibition booths, sponsorships, or media solutions
• Understanding of event marketing and brand activation
• Ability to manage multiple events and clients simultaneously
• Willingness to travel or work flexible hours during event periods

What We Offer

• Competitive salary with attractive commission
• Added Performance-based incentives
• Career growth opportunities within the events industry
• Dynamic and fast-paced work environment. Never a dull moment.