Digital Marketing Executive

Epicareer; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A fast-growing start-up in the recruitment industry is seeking a Digital Marketing Specialist to drive brand growth in Malaysia and beyond. You will orchestrate omnichannel marketing strategies, collaborate with influencers, and analyze performance metrics to optimize campaigns. The ideal candidate has at least 2-3 years of experience in digital marketing, especially in a technology or start-up environment. Excellent communication and analytical skills are essential for success in this fast-paced role. Competitive compensation and benefits offered.

Benefits

Competitive compensation

Performance bonus

Dental and optical benefits

Attendance bonus

Education allowance

Laptop provided

Qualifications

• Experience of 2-3 years in digital marketing, especially in social media marketing.
• Strong interpersonal skills to communicate effectively with team members.
• Knowledge of career development trends on platforms like LinkedIn and TikTok.

Responsibilities

• Develop and implement digital marketing strategies for Malaysia and the Philippines.
• Analyze campaign performance for marketing optimization.
• Collaborate with internal teams to ensure marketing objectives align with business goals.

Skills

Social media savvy

Analytical thinking

Communication skills

Organization

Team collaboration

Negotiation skills

Time management

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Looker Studio

Job description

We are looking for talented and driven individuals to join our fast-growing team.

Epicareer is a fast-growing start-up company that aims to deliver products that solve job finding problems using Artificial Intelligence (AI) technology approach. So we can help to make job finding easier for everyone.

We are result-oriented and welcome a fail-fast mentality, ever willing to try out fresh ideas. We encourage a spirit of collaboration, celebrate the success of our colleagues, and practice picking each other up when we inevitably fall. We frown upon office politics, self-centeredness, and discrimination. Bureaucracy slows down many companies, so here we built one that practices simple, lean, and efficient processes.

Last but not least, we define success based on the value we create for our users. Join our mission to give a fair opportunity for everyone to have a better career!

Job Description

• Growing Epicareer presence in Malaysia and the Philippines* market.
• Orchestrating omnichannel implementation by executing comprehensive digital marketing strategies that harmonize with business goals.
• Leveraging the latest trends and coming up with relatable content on both text-based and video-based platforms.
• Identifying suitable trends and influencers to amplify the brand's engagement in the local market.
• Negotiate collaborations, contracts, and compensation terms with influencers and freelancers.
• Support Influencer schedule and content briefs in line with brand guidelines and business objectives.
• Utilize tools such as Google Analytics and Looker Studio to analyze campaign performance, identify trends, and make data-driven decisions for marketing optimization.
• Provide reports at a team level on content performance, various campaigns, and suggestions for future content based on the findings.
• Collaborate with internal teams from product team, design, and other stakeholders, to ensure marketing initiatives are aligned with overall business objectives.

Qualifications

• Social media natives - you know what’s happening related to career development trends on Linkedin, TikTok, Twitter, etc.
• Bachelor's degree from a reputable university or equivalent practical experience.
• Proven experience of 2-3 years in digital marketing especially in social media marketing and influencer marketing in the technology, recruitment, or start-up industry.
• Strong analytical skills and the ability to interpret data to extract valuable insights.
• Excellent communication, story-telling, and presentation skills to convey complex ideas effectively.
• Good knowledge of the career growth and development industry.
• Good communication skills with prior project management experience.
• Strong organizational & time-management abilities
• Superb team players, able to work with all levels to achieve business objectives
• Excellent verbal, negotiation, and written interpersonal skills, with the ability to communicate clearly and effectively with team members
• Excellent verbal and written communication skills in English, Melayu/Mandarin.

Additional Information

• This is a unique opportunity to take end-to-end ownership of your workstream to deliver real value to users.
• Platforms to solve real user problems concerning the recruitment industry with innovative products/services.
• An opportunity to be part of shaping the company’s growth in a dynamic environment with teammates from different parts of the world.
• Competitive compensation and benefits - including performance bonus, dental. and optical, attendance bonus, education allowance, laptop and many more!