Digital Marketing Executive

PayrollNinja; Cyberjaya; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading digital marketing firm in Cyberjaya is seeking a Digital Marketing Specialist with strong expertise in social media management and digital advertising strategies. The ideal candidate will possess a bachelor's degree in Marketing or a related field, along with 2-3 years of relevant experience in digital marketing, preferably in the SaaS or fintech sectors. This position also involves creating engaging content, managing advertising campaigns, and analyzing marketing performance metrics.

Benefits

Competitive salary with performance-based bonuses

Professional development opportunities

Access to industry conferences and networking events

Growth opportunities within a rapidly expanding company

Collaborative and innovative work environment

Qualifications

• 2-3 years of experience in digital marketing, preferably in SaaS or fintech industry.
• Experience with Google Ads, Facebook Business Manager, and LinkedIn Sales Navigator.
• Basic understanding of HTML/CSS for email marketing and landing page optimization.

Responsibilities

• Research, write, and publish high-quality blog posts on payroll and HR topics.
• Create and execute comprehensive social media strategies across platforms.
• Manage and optimize the company LinkedIn page to generate leads.
• Plan, create, and manage paid advertising campaigns across various platforms.

Skills

Proficiency in social media management tools

Proven track record of managing social media accounts

Strong analytical thinking

Creative problem-solving

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Hootsuite

Canva

Job description

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 2-3 years of experience in digital marketing, preferably in SaaS or fintech industry
• Proven track record of managing successful social media accounts and advertising campaigns
• Proficiency in social media management tools such as Sprout Social, Hootsuite, or Buffer
• Experience with Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Sales Navigator
• Knowledge of content marketing best practices and SEO principles (added advantage)
• Familiarity with design tools (Canva, Adobe Creative Suite) is a plus
• Basic understanding of HTML/CSS for email marketing and landing page optimization

Core Competencies

• Excellent written and verbal communication skills in English and the national language; additional languages are an advantage
• Strong analytical thinking and data interpretation abilities
• Creative problem‑solving skills with attention to detail
• Ability to work independently and manage multiple projects simultaneously
• Understanding of B2B marketing principles and lead generation strategies
• Knowledge of payroll, HR, or business software industry is preferred

Reporting Structure

This position reports directly to the Sales & Marketing Manager and works closely with the Sales, Product, and Customer Success teams to ensure alignment across all customer touchpoints.

Responsibilities

Content Creation & Blog Management

• Research, write, and publish high‑quality blog posts (2‑3 per week) on payroll, HR, and business topics
• Conduct keyword research and implement SEO best practices to improve organic search rankings
• Develop content calendars that align with product launches, industry events, and seasonal trends
• Collaborate with subject matter experts to ensure content accuracy and relevance
• Optimize existing content for better search engine performance

Social Media Management

• Create, curate, and schedule engaging content; develop and execute comprehensive social media strategies across platforms (Facebook, Twitter, Instagram, YouTube, TikTok)
• Monitor social media metrics and engagement, providing weekly/monthly performance reports
• Respond to comments, messages, and customer inquiries in a timely and professional manner
• Stay current with social media trends and algorithm changes to optimize content performance
• Collaborate with design team to create visually appealing social media assets

LinkedIn Marketing & Management

• Manage and optimize the company LinkedIn page to increase follower engagement and lead generation
• Create and publish thought leadership content targeting HR professionals and business owners
• Develop LinkedIn advertising campaigns to drive traffic and generate qualified leads
• Build and nurture relationships with industry influencers and potential clients
• Monitor LinkedIn analytics and adjust strategy based on performance data
• Engage with relevant industry groups and discussions to increase brand visibility

Advertisement Campaigns

• Plan, create, and manage paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads
• Monitor campaign performance, optimize for better ROI, and provide detailed reporting
• Conduct A/B testing on ad creatives, targeting, and landing pages
• Research and identify new advertising opportunities and platforms

Analytics & Reporting

• Track and analyze key performance indicators (KPIs) across all digital marketing channels
• Prepare comprehensive monthly marketing reports with insights and recommendations
• Use Google Analytics, social media insights, and other tools to measure campaign effectiveness
• Identify trends and opportunities for improvement in marketing strategies
• Present findings to senior management and suggest data‑driven optimizations

Brand Management & Strategy

• Ensure consistent brand messaging across all digital touchpoints
• Support product launches with targeted marketing campaigns
• Collaborate with sales team to align marketing efforts with lead generation goals
• Participate in industry events and webinars as a brand representative
• Monitor competitor activities and market trends to inform strategy decisions
• Stay updated over the payroll norms as per the government rules and regulations

Benefits

• Competitive salary with performance‑based bonuses
• Professional development opportunities
• Access to industry conferences and networking events
• Growth opportunities within a rapidly expanding company
• Collaborative and innovative work environment