Digital Content Executive

Cuura Malaysia Sdn Bhd; Bandar Baru Bangi; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic digital marketing agency is looking for a Performance Marketing & Content Executive based in Bandar Baru Bangi, Malaysia. The ideal candidate will create engaging content and manage paid advertising campaigns across platforms like Meta and TikTok. Candidates should possess a strong analytical mindset and creativity, with 1–3 years of experience in digital marketing. This role is vital for driving product awareness and sales conversions through innovative strategies in digital content.

Qualifications

• 1–3 years of experience in digital marketing or content creation.
• Strong understanding of digital ad platforms.
• Experience in creating social media content especially for TikTok that drives conversions.

Responsibilities

• Develop persuasive ad copy and visuals for conversion-focused campaigns.
• Manage advertising campaigns on Meta, Google, and TikTok Ads.
• Monitor and analyze campaign performance, preparing performance reports.

Skills

Digital marketing

Content creation

Analytical mindset

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Performance Marketing & Content Executive

Position Overview

We are seeking a creative and analytical Digital Content Executive to drive our digital advertising and content strategy with a focus on conversions and Performance. This role will be responsible for creating engaging content (Tiktok & Social Media) and managing paid advertising campaigns across Meta, Google, and TikTok Ads. The ideal candidate is both content-driven and performance-oriented, with a strong understanding of how to combine creativity and data to generate results.

Key Responsibilities

Content Creation for Conversion

Develop persuasive ad copy, visuals, and video scripts tailored for conversion-focused campaigns.

Create engaging content (Tiktok & social media) designed to drive product awareness, engagement, and sales conversions.

Collaborate with designers and video editors to produce strong creative assets aligned with campaign objectives.

Ensure all content is optimized for different digital platforms and sales funnels.

Digital Marketing Performance

Plan, execute, and manage advertising campaigns on Meta Ads, Google Ads, TikTok Ads and Shopee Ads.

Conduct A/B testing on ad creatives, copy, audiences, and TikTok formats to identify high-performing strategies.

Optimize campaigns to achieve KPIs such as CTR, CPA, Conversion Rate, and ROAS.

Monitor and analyze campaign performance, preparing regular performance reports with actionable insights.

Innovation & Strategy

Stay updated with the latest trends in digital marketing, TikTok advertising, and e-commerce.

Suggest innovative strategies, content ideas, and growth opportunities to maximize conversions.

Collaborate with sales and marketing teams to ensure alignment between content, campaigns, and revenue objectives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

1–3 years of experience in digital marketing, performance marketing, or content creation.

Strong understanding of digital ad platforms (Meta Ads, Google Ads, TikTok Ads).

Experience in creating social media content (especially TikTok) that drives measurable conversions.

Analytical mindset with the ability to interpret campaign data and optimize accordingly.

Excellent communication, creativity, and project management skills.