Creative Marketing Strategist

Bjak Sdn Bhd; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading digital insurance platform in Kuala Lumpur is seeking a Creative Marketing Strategist to develop and execute multifaceted marketing campaigns. The role involves crafting innovative strategies, overseeing project workflows, and utilizing data to optimize performance across various channels. Ideal candidates will have 2-4 years of experience in marketing or creative strategy and possess strong analytical and project management skills. The position offers competitive pay, performance bonuses, and hybrid work flexibility.

Benefits

Competitive salary

Performance-based bonuses

Hybrid work flexibility

Opportunities for growth in creative strategy

Qualifications

• 2-4 years of experience in marketing or creative strategy.
• Strong understanding of multi-channel marketing tactics.
• Experience executing digital campaigns and producing creative content.

Responsibilities

• Develop creative marketing strategies to enhance brand visibility.
• Plan and execute integrated campaigns across multiple platforms.
• Monitor and optimize campaign performance using data-driven insights.

Skills

Creative thinking

Analytical skills

Project management

Multi-channel marketing

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

HubSpot

Job description

Own the Work. Shape the Strategy. Bring Ideas to Life.

At BJAK, we're building Southeast Asia's leading digital insurance platform - and our growth depends on creative thinkers who can turn insights into impactful marketing. We are looking for a Creative Marketing Strategist who can blend strategic thinking with hands‑on execution to elevate our brand, drive engagement, and deliver high‑performing campaigns across markets.

This role is perfect for someone creative, analytical, and passionate about transforming ideas into results.

Why This Role Matters

• You will define creative strategies that shape how millions discover and trust BJAK.
• Your work directly influences acquisition, retention, and brand perception.
• You will drive multi‑market, multi‑channel initiatives with real business impact.
• You will bring clarity and direction to a fast‑moving marketing team.

What You'll Do

Creative & Strategic Planning

• Develop creative marketing strategies to strengthen brand visibility, engagement, and conversion.
• Translate insights and trends into clear campaign concepts and creative angles.
• Use storytelling to enhance messaging across channels.

Campaign Execution

• Plan and execute integrated campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
• Collaborate with creative teams to produce strong content: scripts, visuals, landing pages, and social assets.
• Maintain consistent brand voice and messaging across all touchpoints.

Performance & Insights

• Monitor and optimize campaign performance using data‑driven insights (CTR, conversions, CAC, ROAS, retention).
• Conduct market and competitor research to identify opportunities.
• Present learnings and recommendations to stakeholders clearly and confidently.

Cross‑Functional Collaboration

• Partner with Product, Design, Data, and Business teams to align marketing with key goals.
• Manage timelines, deliverables, calendars, and stakeholders across multiple initiatives.
• Support GTM strategies for new features and product launches.

Creative Production Leadership

• Oversee end‑to‑end content creation workflows.
• Provide direction to designers, writers, videographers, freelancers, and agencies.
• Ensure all assets are delivered on time, on brand, and at a high creative standard.

You’ll Thrive Here If You…

• Are both creative and hands‑on - strong in ideas and execution.
• Can juggle multiple projects with clarity and calmness.
• Make decisions based on data, not assumptions.
• Adapt quickly in a fast‑paced, high‑performance environment.
• Take ownership and accountability for outcomes.

What You Bring

• 2‑4 years of experience in marketing, creative strategy, digital campaigns, or similar roles.
• Strong understanding of multi‑channel marketing: Meta, Google, TikTok, YouTube, CRM, SEO.
• Experience executing campaigns or producing creative content.
• Solid analytical skills and ability to convert data into actionable insights.
• Excellent communication and project management skills.
• Based in Malaysia and open to hybrid work.

Nice to Have

• Experience in tech, fintech, e‑commerce, or high‑growth startups.
• Familiarity with GA4, Meta Ads Manager, TikTok Ads Manager, HubSpot, Hotjar, etc.
• Basic creative skills (copywriting, scripting, visual briefing) or experience with influencers/creators.
• Experience mentoring juniors or leading small creative projects.

What You’ll Get

• Competitive salary + performance‑based bonuses.
• High‑impact work with visibility across leadership.
• Opportunities to grow in creative strategy, performance marketing, and multi‑market execution.
• Hybrid work flexibility and significant ownership.
• A fast‑paced culture that values clarity, speed, and results.

About BJAK

BJAK is Southeast Asia's largest digital insurance platform. Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan, we help millions access smarter, more affordable financial protection through automation, AI, and advanced systems.