Content Specialist (Tiktok / Instagram)

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading digital marketing firm in Malaysia is seeking a skilled Video Content Strategist to create and optimize engaging video content across platforms like TikTok and Instagram. The ideal candidate will have a Bachelor’s degree in Marketing or related fields, with 2–4 years of experience in brand marketing, particularly in beauty or FMCG sectors. Strong communication skills and a creative mindset are essential for integrating current trends and enhancing content visibility. Join us to shape the future of digital engagement.

Qualifications

• 2–4 years of experience in brand marketing or campaign strategy.
• Experience in beauty, fashion, or FMCG sectors preferred.
• Ability to multitask and meet tight deadlines.

Responsibilities

• Plan, script, and storyboard engaging video content.
• Collaborate with video team to ensure brand alignment.
• Analyze content performance metrics and optimize strategies.
• Stay updated with platform trends and integrate them into strategies.
• Support creation of user-generated content that aligns with brand standards.

Skills

Digital marketing understanding

Strong communication skills

Negotiation skills

Creative thinking

Campaign analytics proficiency

Education

Bachelor’s degree in Marketing or related field

Job description

Plan, script, and storyboard engaging video content tailored to each platform (TikTok, Instagram, Facebook).

Collaborate closely with the video team to direct shoots and ensure the final output aligns with brand tone and creative objectives.

Review first cuts of edited videos and provide constructive feedback to maintain quality and viewer engagement.

Performance Monitoring & Reporting

Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.

Develop actionable reports and insights, presenting recommendations to refine and evolve the content strategy.

Trend Research & Integration

Stay up-to-date with platform-specific trends, formats, memes, and relevant cultural moments.

Curate and distribute trending content via the Digital Management System (DMS) for team inspiration and reference.

Seamlessly integrate relevant trends into the content strategy to boost engagement and reach.

Content Optimization

Enhance video content for maximum visibility and interaction, in line with each platform’s algorithm.

Leverage metadata, post timing, and other performance drivers to improve content results.

PUGC Management (Professionally User-Generated Content)

Support the creation of high-performing, authentic, user-style content.

Ensure all PUGC aligns with brand standards and meets overall content quality expectations.

Additional Responsibilities

Contribute to broader creative initiatives and company projects as needed.

Participate in brainstorming sessions, collaborative meetings, and creative reviews.

Job Requirement:

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

2–4 years of experience in brand marketing, influencer management, or campaign strategy (preferably within beauty, fashion, or FMCG sectors).

Strong understanding of digital marketing, influencer trends, and content strategy.

Excellent communication, negotiation, and relationship management skills.

Creative mindset with a keen eye for detail and branding consistency.

Proficient in campaign analytics and performance evaluation.

Ability to multitask, work in a fast-paced environment, and meet tight deadlines.