Content Creator (Remote)

BrandBoosty; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading creative social media agency in Malaysia is seeking a Content Creator to develop engaging content across Xiaohongshu, Instagram, and TikTok. The ideal candidate should have 1-2 years of experience in social media content creation and a strong understanding of digital strategy. This role offers a competitive salary and opportunities for international exposure while working in a dynamic and youthful environment.

Benefits

Opportunity to grow into a Content Lead (CL) role

Dynamic, young, and creative fast-paced environment

Hybrid / flexible working style

Competitive salary with performance-based growth opportunities

International exposure and cross-border collaboration opportunities

Qualifications

• 1–2 years of experience in social media content creation or digital marketing.
• Proven creative experience on TikTok, Instagram, and XiaoHongShu (RED).
• Familiarity with content in the F&B, beauty, or lifestyle sectors is a strong plus.

Responsibilities

• Create and execute content across Xiaohongshu, Instagram, and TikTok.
• Manage social media posts, including both photo and video content.
• Write engaging captions and posts for diverse audiences.
• Collaborate with strategists, designers, and video editors.
• Monitor social media trends and adapt content accordingly.

Skills

Creative content creation

Social media management

Ability to analyze performance

Communication skills

Understanding of digital strategy

Job description

Overview

Idealah Enterprise is the Malaysia branch of BrandBoosty Inc., a creative and fast-growing social media agency with operations in Malaysia and Canada. With over 5 years of experience in digital marketing, we’ve helped local and international brands thrive through impactful content, viral campaigns, and strategic influencer collaborations. We specialize in Instagram, TikTok, and XiaoHongShu (RED) — building brand narratives that connect meaningfully with audiences and drive measurable results.

The Role: Content Creator

This role is responsible for creating and executing engaging content across Xiaohongshu (XHS), Instagram, and TikTok. The content creator will manage social media posts, write engaging captions, do photo posts and execute campaigns that resonate with both Chinese and Western audiences. They will work closely with strategists, designers, and video editors to ensure content aligns with brand goals. The role also involves monitoring social media trends, analyzing performance, and adapting content to maximize engagement and conversion.

Key Responsibilities

• Create and execute content across Xiaohongshu (XHS), Instagram, and TikTok.
• Manage social media posts, including both photo and video content.
• Write engaging captions and posts that resonate with both Chinese and Western audiences.
• Collaborate with strategists, designers, and video editors to ensure content aligns with brand goals.
• Monitor social media trends and adapt content to stay relevant and on-brand.
• Analyze content performance across platforms to track engagement, conversions, and audience growth.
• Execute campaigns, ensuring consistency and alignment with the overall content strategy.
• Maintain and update content calendars, ensuring timely posting and campaign execution.
• Stay updated on platform algorithms, best practices, and new features to optimize content reach and engagement.

Requirements

• 1–2 years of experience in social media content creation or digital marketing
• Proven creative experience on TikTok, Instagram, and XiaoHongShu (RED)
• Familiarity with content in the F&B, beauty, or lifestyle sectors is a strong plus
• Strong communication & logic thinking
• Solid understanding of digital strategy, brand storytelling, and campaign execution
• Ability to meet deadlines, adapt quickly, and bring fresh ideas
• Bonus: Experience in marketing, design, UGC content, and video editing is a plus.

What We Offer

• Opportunity to grow into a Content Lead (CL) role
• Exposure to both local and international brands
• Dynamic, young, and creative fast paced working environment
• Hybrid / flexible working style
• Competitive salary with performance-based growth opportunities
• International exposure: For candidates interested in working abroad, selected team members will have the chance to travel and work with our Canadian team. As a legally established agency in both Malaysia and Canada, we offer safe, structured pathways for cross-border collaboration and career development.

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