Cluster Branding & Communications Manager

Pullman Miri Waterfront; Miri; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading hospitality brand in Miri seeks a Cluster Branding & Communications Manager to oversee the development and execution of integrated marketing strategies across multiple hotel properties. The role requires a strong background in integrated marketing with a focus on digital PR and performance marketing, along with excellent team leadership skills. Key offerings include comprehensive health initiatives, generous leave entitlements, and opportunities for career growth within a vibrant company culture.

Benefits

Comprehensive health and wellness initiatives

Generous leave entitlements

Opportunities for professional development

Discounts on hotel services

Supportive company culture

Qualifications

• 5–7 years in integrated marketing, preferably in hospitality or agency.
• Proven ability in developing data-driven strategies.
• Hands-on experience managing campaigns end-to-end.

Responsibilities

• Develop and implement omni-channel marketing plans.
• Lead campaign ideation and execution.
• Mentor on-property marketing teams.

Skills

integrated marketing

digital PR

performance marketing

brand strategy

Tools

SEO

email marketing platforms

social listening tools

Job description

Cluster Branding & Communications Manager

To support Cluster Director in proactively supervising the development and execution of integrated marketing, branding, and communications strategies across three distinct hotel properties, ensuring alignment with corporate standards while driving measurable business impact. The role will unify messaging across owned, earned, and paid channels while scaling the function through data‑driven optimization and cross‑property collaboration.

Key Responsibilities

1. Integrated Marketing Strategy & Execution

• Develop and implement omni‑channel marketing plans that blend digital, PR, and on‑property activations to elevate brand positioning and revenue goals.
• Lead campaign ideation to execution, including content creation, media partnerships, and performance tracking for initiatives (e.g., hotel openings, seasonal promotions).
• Collaborate with revenue management and sales teams to align campaigns with pricing strategies and demand periods.
• Oversee digital PR strategies, including media relations, influencer collaborations, and thought leadership programs to amplify brand visibility.
• Monitor and optimize online reputation (OTAs, social media, review platforms) through proactive engagement and crisis response protocols.
• Leverage owned platforms (website, newsletters) to drive direct bookings and loyalty program growth.

2. Business Impact & Performance Tracking

• Establish KPIs and dashboards to measure campaign ROI (e.g., conversion rates, engagement lift, cost per acquisition).
• Conduct monthly performance reviews with stakeholders, translating data into actionable insights for optimization.
• Manage budget allocation with a focus on high‑impact channels and cost efficiency.

3. Team Leadership & Cross‑Property Synergies

• Mentor on‑property marketing teams, fostering collaboration and best‑practice sharing across the cluster.
• Streamline workflows through centralized tools (e.g., shared content calendars, asset libraries) to improve efficiency.
• Partner with corporate teams (Accor/ownership) to align local activations with global brand initiatives.
• Step in where necessary to fulfill urgent execution gaps across teams when hotel properties have important campaigns.

Qualifications & Skills

• Experience: 5–7 years in integrated marketing (hospitality, lifestyle, or agency), with expertise in digital PR, performance marketing, and brand strategy.
• Strategic & Analytical: Proven ability to develop data‑driven strategies and pivot based on performance insights.
• Execution Excellence: Hands‑on experience managing campaigns end‑to‑end (briefing creatives, media buying, reporting).
• Leadership: Strong collaborator who can align cross‑functional teams and agency partners.

Technical Skills

• Familiarity with SEO, email marketing platforms, and social listening tools.
• Language: Fluent English; additional languages a plus.

What we offer

• Comprehensive health and wellness initiatives.
• Generous leave entitlements and work‑life balance policies.
• Opportunities for professional development and career growth.
• Discounts on our hotel services and facilities.
• A vibrant and supportive company culture.

About us

Pullman Miri Waterfront is a leading hospitality brand that offers a unique blend of luxury and contemporary design. With a strong presence in Miri, Sarawak, we are dedicated to providing exceptional experiences for our guests and creating value for our stakeholders. Our commitment to excellence, innovation, and sustainability has made us a respected player in the industry.

If you are an experienced brand and communications professional who thrives in a dynamic environment, we encourage you to apply now for this exciting opportunity.