Business Development Engineer

AFA Technologies Sdn Bhd; Kulim; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automation solutions company in Malaysia seeks a motivated business development professional to identify and develop new business opportunities. The ideal candidate will have a degree in Engineering or Business and 3–5 years of experience in technical sales. Responsibilities include conducting industry research, collaborating with teams to craft solutions, and preparing high-quality proposals. Familiarity with simulation tools and ERP systems is valued. A strong commercial acumen and willingness to travel are essential for success in this role.

Qualifications

• 3–5 years of experience in technical sales, industrial automation, or related fields.
• Ability to understand technical systems and translate them into customer value.
• Possess own transport & willing to travel as and when needed.

Responsibilities

• Identify and develop new business opportunities in targeted industries.
• Conduct industry research, competitive benchmarking, and customer analysis.
• Collaborate with teams to craft automation solutions.

Skills

Technical sales

Commercial acumen

Presentation skills

Customer relationship management

Education

Degree in Engineering, Business, or related discipline

Tools

Simulation tools

ERP systems

Job description

Responsibilities

• Identify and develop new business opportunities in targeted industries
• Focus on projects with a minimum value of RM300k or those with repeat order potential
• Build strong relationships with prospects, consultants, and industry partners
• Conduct industry research, competitive benchmarking, and customer analysis
• Collaborate with technical and management teams to craft automation solutions
• Prepare and deliver high-quality commercial proposals, presentations, and simulations

Internal Collaboration

• Work closely with Engineering, Production, and Service teams to understand product capabilities
• Coordinate with Sales Support to manage quotation preparation and ERP processes
• Participate in brainstorming sessions with technical teams for tailored proposals

Performance Expectations (First 6 Months)

Month 1–2

• Gain understanding of AFA’s machines, business model, and industry focus
• Spend time across key departments: Production, Engineering, Service, and Sales Support
• Accompany senior leaders on customer visits and sales discussions

Month 3–4

• Identify and engage with potential new customers in core industries
• Prepare and present at least one full proposal with simulation or concept presentation
• Document insights and customer feedback for internal knowledge sharing

Month 5–6

• Generate at least 3 new opportunities with project values above RM300k
• Deliver monthly sales forecasts and market trend updates
• Lead initial project discussions with minimal supervision

Job Requirements

• Degree in Engineering, Business, or related discipline
• 3–5 years’ experience in technical sales, industrial automation, or related fields
• Strong commercial acumen and presentation skills
• Ability to understand technical systems and translate them into customer value
• Familiarity with simulation tools and ERP systems is a plus
• Possess own transport & willing to travel as and when needed