Branding executive

GNE HMP Sdn Bhd; Malacca City; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm is seeking a Brand Manager to develop and implement brand strategies that enhance awareness and affinity. Responsibilities include conducting market research, creating cohesive brand messaging, managing marketing campaigns, and collaborating with teams to execute brand plans effectively. The ideal candidate will hold a relevant Bachelor's degree and possess experience in brand management and marketing, demonstrating self-motivation and excellent problem-solving skills.

Qualifications

• A Bachelor's degree in Marketing, Business, Advertising, or a related field is typically required.
• Experience in brand management, marketing, or a related role.
• Self-motivated, initiative, and good problem-solving skills.
• Able to work independently under minimal supervision.

Responsibilities

• Develop and implement annual brand plans and strategies.
• Conduct market research to understand consumer behavior and trends.
• Create and maintain consistent brand messaging and visual identity.
• Plan, execute, and monitor marketing campaigns.
• Coordinate with creative teams for marketing materials.
• Track and analyze performance metrics to measure success.
• Collaborate with internal teams and external agencies.

Skills

Self-motivated

Problem-solving skills

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Job description

Brand Strategy & Planning: Develop and implement annual brand plans and strategies that align with business objectives to increase brand awareness and affinity.

Market Research: Conduct market research to understand consumer behavior, identify trends, and find opportunities for unique brand positioning.

Brand Messaging & Visual Identity: Create and maintain a consistent brand message and visual identity, including tone of voice, to ensure brand integrity across all platforms.

Campaign Management: Plan, execute, and monitor marketing campaigns and promotional activities across various channels.

Content Creation: Coordinate with creative teams to develop marketing materials, advertisements, and digital content that aligns with brand guidelines.

Performance Analysis: Track and analyze key performance metrics to measure the success of brand initiatives and report on results.

Collaboration: Work closely with internal teams (marketing, sales, product development) and external agencies to ensure the efficient execution of brand plans.

Requirements

A Bachelor's degree in Marketing, Business, Advertising, or a related field is typically required.

Experiences in brand management, marketing, or a related role in a marketing environment.

Self-motivated, initiative, and good problem-solving skills

Able to work independently under minimal supervision