Brand Marketing Executive - Food Service Business Department

Ajinomoto; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading food company in Kuala Lumpur seeks a Brand Marketing Executive to develop and implement marketing strategies for the Food Service Business. The ideal candidate should have 2–3 years of experience in the food industry, strong analytical and event management skills, and familiarity with HORECA channels. This role involves collaboration with various departments and managing marketing campaigns aimed at enhancing brand awareness. It offers opportunities to engage with key industry stakeholders.

Qualifications

• 2–3 years of experience in Brand Marketing or Food Industry.
• Experience dealing with HORECA channels is advantageous.
• Team-oriented and capable of managing multiple projects.

Responsibilities

• Develop strategic brand and marketing plans.
• Conduct market research and data analysis.
• Manage marketing campaigns and culinary events.
• Collaborate with cross-functional teams.
• Build relationships with stakeholders.
• Monitor marketing budgets and campaign performance.
• Support product innovation initiatives.
• Ensure brand consistency in communications.

Skills

Analytical skills

Statistical skills

Event management skills

Communication skills

Coordination skills

Education

Bachelor's Degree in Marketing or related

Tools

Microsoft Excel

PowerPoint

Marketing analytical tools

Job description

Brand Marketing Executive – Food Service Business Department

The Brand Marketing Executive is responsible for planning, developing, and executing effective brand and marketing strategies to drive business growth for the Food Service Business, with a focus on the HORECA (Hotel, Restaurant & Catering) segment.

The ideal candidate will have 2–3 years of experience in the food industry, preferably with seasoning or ingredient-based products, and possess strong analytical, statistical, and event management skills. This position requires a proactive individual who can work collaboratively across departments and manage stakeholder relationships effectively.

Key Responsibilities

• Develop and implement strategic brand and marketing plans to strengthen Ajinomoto’s position in the Food Service and HORECA markets.
• Conduct comprehensive market research and data analysis, including competitor benchmarking, sales performance tracking, and consumer trend evaluation.
• Manage and execute marketing campaigns, trade activities, and culinary events to enhance brand awareness and engagement.
• Collaborate closely with cross-functional teams—including Sales, R&D, Culinary, Production, and Corporate & Business Communication departments—to ensure marketing activities are well aligned with business objectives.
• Build and maintain strong relationships with internal and external stakeholders, including distributors, chefs, and key HORECA partners.
• Prepare, monitor, and evaluate marketing budgets, campaign reports, and ROI analyses to ensure efficient use of resources.
• Support product innovation initiatives through market insight, customer feedback, and performance data.
• Ensure brand consistency and compliance across all communication materials, platforms, and activities.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Food Science, or a related discipline.
• 2–3 years of experience in Brand Marketing, Food Service, or Food Industry (preferably in seasoning or ingredient categories).
• Proven experience in dealing with HORECA channels (Hotel, Restaurant & Catering) is highly advantageous.
• Strong analytical and statistical skills with the ability to interpret and translate data into actionable insights.
• Excellent communication, coordination, and presentation skills, with the ability to engage various levels of stakeholders.
• Demonstrated experience in event planning, culinary promotions, and trade marketing.
• Proficiency in Microsoft Excel, PowerPoint, and relevant marketing analytical tools.
• Team-oriented, proactive, and capable of managing multiple projects with minimal supervision.