Brand Intelligence Manager (FMCG)

Michael Page; Selangor; On-site; MYR 80,000 - 110,000; Full time

Job summary

A prominent recruitment consultancy is seeking a Brand Intelligence Manager to lead the development of new portfolios and identify innovations in food applications. The ideal candidate should have a degree in Business Administration or a related field, along with strong analytical, communication, and problem-solving skills. This exciting role offers opportunities in a large FMCG organization known for its innovative approach and commitment to quality in a collaborative environment.

Benefits

Exciting opportunity to lead new investments

Engaging company culture

Qualifications

• Strong background in the food industry within FMCG.
• Excellent communication and presentation skills.
• Attention to detail is crucial.

Responsibilities

• Lead the development of the new portfolio.
• Identify and drive innovation in food applications.
• Conduct trade presentations to support sales teams.

Skills

Analytical skills

Problem-solving

Communication skills

Collaborative work

Commercial acumen

Education

Degree in Business Administration, Marketing, Economics, or related field

Job description

• Lead the development of the new portfolio.
• Identify and drive innovation in food applications and new product development aligned with advanced market trends.
• Translate market share data into actionable insights, especially within the HORECA segment.

Market & Channel Insights:

• Analyze food industry, trends and consumption culture to anticipate upcoming product needs.
• Monitor and predict channel evolution in Malaysia and identify emerging business opportunities.
• Leverage global insights to localize innovation and identify volume growth areas.

Trade & Commercial Execution:

• Conduct trade presentations and support sales teams with product pairing strategies and buyer engagement.
• Understand and navigate both consumer-facing and backend brand dynamics.

Branding & Marketing:

• Work with group marketing to propose sub-branding strategies tailored to the Malaysian market.
• Own the 4Ps and trade marketing execution for the category.
• Brand custodian for brand development, trade marketing, and HoReCa communications.

A successful Brand Intelligence Manager should have:

• A degree in Business Administration, Marketing, Economics, or a related field.
• Strong background in food industry within FMCG.
• Strong analytical and problem-solving skills with attention to detail.
• Commercially savvy.
• Excellent communication and presentation skills.
• The ability to work collaboratively across departments and with external partners.

Our client is a large organization in the FMCG industry and home to various pantry staple brands. Known for their commitment to innovation and excellence, it aims to deliver quality products and services to its customers while fostering a collaborative and professional work environment.

Opportunities:

• Exciting opportunity to lead company's new investment focus.
• Opportunity to work in a large organization in the FMCG industry.
• Engaging and conducive company culture.

If you are looking for a new role in Traditional Marketing within FMCG and retail, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV