Boutique Manager

The SWATCH Group; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading luxury watch brand is seeking a Boutique Manager in Kuala Lumpur to drive the performance of the boutique. This role involves team leadership, maximizing sales, and enhancing the client experience. The ideal candidate will lead a high-performing team, manage operational tasks, and develop client relationships aligned with brand standards. Strong managerial and interpersonal skills are essential for success in this dynamic position.

Qualifications

• Experience in retail management with a strong focus on sales.
• Ability to lead and develop a high-performing team.
• Proven track record in exceeding retail targets and managing client relationships.

Responsibilities

• Drive the sustained growth and overall performance of the boutique.
• Lead and coach the boutique team by providing clear objectives and training.
• Ensure compliance with brand and operational standards.
• Manage the client lifecycle and identify business opportunities.

Skills

Strong managerial skills

Interpersonal skills

Technical skills in retail operations

Client relationship management

Tools

CRM system

Job description

About The Role

The Boutique Manager is responsible for driving the sustained growth and overall performance of the boutique, with full accountability for its daily operations, team leadership, and business results. Acting with an entrepreneurial mindset, the Boutique Manager identifies new business opportunities, maximizes sales, and elevates the client experience. This role demands strong managerial, interpersonal, and technical skills to lead a high‑performing team, build long‑term client relationships, and consistently achieve key performance objectives in alignment with brand standards.

What You'll Be Doing

Team Leadership

• Provide clear leadership to the Boutique team by effectively communicating objectives, individual responsibilities, expected outcomes, brand standards, and operational procedures. Assign tasks accordingly, monitor progress, and ensure ongoing communication.
• Coach each team member to achieve both individual and collective goals through regular team meetings, on‑the‑job training, performance appraisals, proactive identification of training needs, task delegation, and consistent feedback.
• Oversee staff appearance and conduct to ensure compliance with company policies and boutique standards, including uniform, grooming, language, and overall presentation.

Sales and Business Development

• Exceed boutique targets in accordance with brand’s retail strategy while ensuring full compliance.
• Attract and convert target prospects into boutique clients. Design and implement tailored programs to acquire high‑potential customers and effectively manage the client lifecycle.
• Foster lasting relationships and cultivate loyalty with clients as a member of the Blancpain family by delivering exceptional service.
• Identify growth opportunities and propose clienteling strategies through effective use of the CRM system. Collect, update, and manage client information, and oversee the clienteling activities performed by Sales Consultants.

Boutique Operations

• Ensure the boutique is well‑maintained, including cleanliness, visually appealing displays, and adherence to Visual Merchandising (VM) guidelines.
• Comply with Group and Brand procedures as outlined in the Retail Manual. Identify operational challenges and propose effective solutions.
• Safeguard the security and proper maintenance of the timepiece stock.

Administration & Reporting

• Manage and prepare the monthly duty roster, monitor attendance.
• Oversee and verify overtime (OT) submissions, ensuring accuracy, proper justification, and timely submission for payroll processing.
• Coordinate and participate in regular and ad‑hoc stock takes, ensure accurate inventory reconciliation, and submit reports within deadlines.
• Consolidate and submit sales and operational reports, tracking key performance metrics and highlighting variances or issues to management.
• Maintain accurate records of staff attendance, leave, and operational documents such as petty cash, courier logs, and maintenance reports, ensuring administrative compliance with company policies.
• Ensure timely reporting, document submission, and effective communication of updates or policy changes to the boutique team.